Qualitative Research
Qualitative research includes interviews with company decision-makers and experts, and with consumers. Its bases are attitudes, opinions, intentions, and beliefs. It deals with questions such as “how” and “why.” This type of research aims to comprehend why consumers act in a certain way or how they may react to a new product. Interviews and focus groups are standard techniques used to gather qualitative data.
Quantitative Research
Quantitative market research tends to be more structured than the qualitative approach. This difference is due to the statistical nature of quantitative analysis. Companies can use it to job function or professional person and industry email list get a precise picture of their target market. They can choose a large section of respondents and provide them with a list of closed questions. The postal questionnaire is a conventional technique used to gather quantitative data. Other methods include online telephone calls and surveys.
Competitive Analysis
A competitive analysis is a vital part of the research and planning stage for companies. It is useful for firms who desire to advance their business. An in-depth competitive analysis will help you achieve three things: