Why do marketers use hashtags?
Posted: Wed Jan 15, 2025 4:46 am
If you position yourself with hashtags that are not currently being used by your competitors, this will help differentiate your brand and earn more attention from the users that are using that hashtag and less attention on your competitors.
Follow events
You can use hashtags to follow events. Use existing event lack data hashtags to track and join the conversations around events that you support or that your brand plays a role in.
Create your own hashtag for your brand event to get users started on a conversation about what’s happening during your event and encourage real time commentary and impressions.
Engage with trending topics
Hashtags can also help you engage with trending topics. Interacting with trending hashtags allows your brand to be top-of-mind and generate engagement outside of your brand-focused tweets, taking part in a broader conversation that’s important to the majority.
Promote thought leadership
You can use hashtags to add value and thought leadership to an existing conversation. Only join a conversation if the hashtag is relevant to your brand, and if you know for sure that you can add valuable insights. If you just tweet for the sake of tweeting, users will pick up on this and view this action negatively.
Increase discovery and visibility
Hashtags make it easier for people to discover your brand. If they are following a hashtag, they will see any of your tweets that include that hashtag. This increases your reach and visibility.
Follow events
You can use hashtags to follow events. Use existing event lack data hashtags to track and join the conversations around events that you support or that your brand plays a role in.
Create your own hashtag for your brand event to get users started on a conversation about what’s happening during your event and encourage real time commentary and impressions.
Engage with trending topics
Hashtags can also help you engage with trending topics. Interacting with trending hashtags allows your brand to be top-of-mind and generate engagement outside of your brand-focused tweets, taking part in a broader conversation that’s important to the majority.
Promote thought leadership
You can use hashtags to add value and thought leadership to an existing conversation. Only join a conversation if the hashtag is relevant to your brand, and if you know for sure that you can add valuable insights. If you just tweet for the sake of tweeting, users will pick up on this and view this action negatively.
Increase discovery and visibility
Hashtags make it easier for people to discover your brand. If they are following a hashtag, they will see any of your tweets that include that hashtag. This increases your reach and visibility.