Want to accept the reality that CPL is getting more expensive,
Posted: Sun Jan 12, 2025 4:14 am
When we know what the matrix is, then we know if the advertisement is actually in a "healthy" or "sick" state. And when talking about this matrix, it depends on what kind of advertisement we are running. Where do we advertise? Google? Facebook? TikTok? What is the objective of creating advertisements? Conversion? Traffic? Lead generation? Where will our advertisement take us? Website? Shopee? Team sales? Why do we need to know all this? Because all of the above will have different matrices for us to measure ad performance.
And we know, some of you who are reading this sharing, have already referred to chinese overseas asia number data the advertising matrix. Just noticed... “Fact: The old matrix we used may no longer be relevant.” What do we mean by the old matrix is no longer relevant for us to refer to? Okay, we know that the performance of ads now is not the same as what we got 2-3 years ago. Previously, our CPL was probably RM 5 per lead .
But now, it is not impossible for our CPL to be RM 10 per lead. Indeed, if we it is "painful", but that is the truth that we have to swallow. Maybe someone will say.. After that, won't you accept a CPL increase that doubles like that? Okay, that's why when we make advertisements we have to monitor them. If our matrix exceeds the set KPI, it means our ads are losing money.
And we know, some of you who are reading this sharing, have already referred to chinese overseas asia number data the advertising matrix. Just noticed... “Fact: The old matrix we used may no longer be relevant.” What do we mean by the old matrix is no longer relevant for us to refer to? Okay, we know that the performance of ads now is not the same as what we got 2-3 years ago. Previously, our CPL was probably RM 5 per lead .
But now, it is not impossible for our CPL to be RM 10 per lead. Indeed, if we it is "painful", but that is the truth that we have to swallow. Maybe someone will say.. After that, won't you accept a CPL increase that doubles like that? Okay, that's why when we make advertisements we have to monitor them. If our matrix exceeds the set KPI, it means our ads are losing money.