Criteria for choosing the right platform for your store
Posted: Wed Jan 08, 2025 4:32 am
From that moment on, a whole path of decisions begins that we must make: “what our brand will be like - not just the name, but its personality, purpose... -, choose the technological platform, determine the product catalogue, select the payment methods, configure the shipping and return methods and times, their costs, define the marketing and customer service strategy, review the legal aspects...”, quotes Antonio del Corro , digital marketing expert and ecommerce professor at MasterD .
“And this is just a brief outline of all the tasks we need to carry out before we start selling our products online. Ultimately, the key word here is planning ,” adds the specialist.
Before you go crazy with the multitude sweden phone data of tools that exist to launch your online store, take the time to introduce yourself to the world. “Take into account the budget you have and, above all, spend it on introducing yourself and your product. Leave the technical and complex aspects for later,” Salvador advises.
A critical choice when creating an online business is the sales platform: Shopify and Prestashop are the most common when starting to sell through this channel. “The important thing is to choose platforms that adapt to our needs. Instead of choosing between one platform or another, select the model you want to use,” recommends Armando Salvador.
“If you want to work with a model where costs grow with your evolution, choose SAAS (Software As A Service), with a lower entry cost. This will grow as you sell more. If you prefer to customize the platform a bit more, then your model is Open Source. The platform will be completely free, but you will have to take care of maintaining it yourself and that is a fixed cost of IT services,” adds the specialist.
“And this is just a brief outline of all the tasks we need to carry out before we start selling our products online. Ultimately, the key word here is planning ,” adds the specialist.
Before you go crazy with the multitude sweden phone data of tools that exist to launch your online store, take the time to introduce yourself to the world. “Take into account the budget you have and, above all, spend it on introducing yourself and your product. Leave the technical and complex aspects for later,” Salvador advises.
A critical choice when creating an online business is the sales platform: Shopify and Prestashop are the most common when starting to sell through this channel. “The important thing is to choose platforms that adapt to our needs. Instead of choosing between one platform or another, select the model you want to use,” recommends Armando Salvador.
“If you want to work with a model where costs grow with your evolution, choose SAAS (Software As A Service), with a lower entry cost. This will grow as you sell more. If you prefer to customize the platform a bit more, then your model is Open Source. The platform will be completely free, but you will have to take care of maintaining it yourself and that is a fixed cost of IT services,” adds the specialist.