Key points: omnichannel, acquisition and loyalty
Posted: Wed Jan 08, 2025 3:57 am
Integration of different channels
Integration across different channels is extremely important: SMS, WhatsApp, social media, or email. In the session, it was mentioned that, although the latter is still important, it is true that many people only open the emails that interest them and it is very difficult to maintain that interest over time through email when you are running an advertising campaign. However, participants agreed that this channel should not be overlooked, as it is key to building loyalty and achieving recurrence at a much lower cost than with advertising campaigns.
Use of Artificial Intelligence
It was also mentioned that the use of artificial intelligence to promote products that do not acquire much visibility throughout the year through systems that cross-reference data, allows agencies to establish greece number data action protocols in this regard and try to adapt the strategy so that retailers can achieve optimal results. Several agencies are betting on products with this technology to work on image editing or mass generation of copies for advertising creatives.
Prioritize loyalty
The profitability of a company is not only based on the profits obtained, but also on its customers. A business that is based on offering large discounts only on certain dates cannot be sustained, since this will cause customers to buy that one time and leave. This is where acquisition works, but loyalty does not. For this reason, it was mentioned that proposing a strategy to reward loyalty by offering better discounts to customers who already trust the brand contributes to maintaining consumer interest and brand love . Especially if it is done before, during and after , for example, Black Friday.
Integration across different channels is extremely important: SMS, WhatsApp, social media, or email. In the session, it was mentioned that, although the latter is still important, it is true that many people only open the emails that interest them and it is very difficult to maintain that interest over time through email when you are running an advertising campaign. However, participants agreed that this channel should not be overlooked, as it is key to building loyalty and achieving recurrence at a much lower cost than with advertising campaigns.
Use of Artificial Intelligence
It was also mentioned that the use of artificial intelligence to promote products that do not acquire much visibility throughout the year through systems that cross-reference data, allows agencies to establish greece number data action protocols in this regard and try to adapt the strategy so that retailers can achieve optimal results. Several agencies are betting on products with this technology to work on image editing or mass generation of copies for advertising creatives.
Prioritize loyalty
The profitability of a company is not only based on the profits obtained, but also on its customers. A business that is based on offering large discounts only on certain dates cannot be sustained, since this will cause customers to buy that one time and leave. This is where acquisition works, but loyalty does not. For this reason, it was mentioned that proposing a strategy to reward loyalty by offering better discounts to customers who already trust the brand contributes to maintaining consumer interest and brand love . Especially if it is done before, during and after , for example, Black Friday.