And now Almax in Valencia
Posted: Wed Jan 08, 2025 3:54 am
The response was not long in coming. The laboratory that produces the medicine has already withdrawn the campaign and has apologized to all those who may have felt offended, assuring that “we did not intend to offend anyone at all.”
However, the controversy has not prevented the laboratory from repeating the error in the Valencian Community with the same advertising campaign . “Enjoy Valencia… without acidity” is what can be read on the new poster. The reaction has not been long in coming here either, although it does not seem to have caused as much discomfort.
One of the first to raise his voice in defense of the interests of Valencian gastronomy and culture has been the Valencian influencer Sergio Caballero, who clashed with the anti-acid campaign with paella at the center. Perhaps it is a remnant of a campaign orchestrated for the whole of Spain.
Target Design: the process through saudi arabia phone data which we gain empathy. It is difficult to gain empathy if we are only guided, for example, by the sociodemographic approach; data does not generate empathy, it does not tell us about the emotions and desires of consumers.
Design Canvas: through prior contact with people, it can be captured on a poster to specify what users and their environment are like. Giving names and qualities to the public and understanding people's behavior is extremely important for brands.
"When we understand these types of connections, we already know what we have to talk about, the value we can offer to this archetype that represents the audience we are targeting," says García.
This strategy, therefore, goes beyond the product, "it is about generating connection with people."
However, the controversy has not prevented the laboratory from repeating the error in the Valencian Community with the same advertising campaign . “Enjoy Valencia… without acidity” is what can be read on the new poster. The reaction has not been long in coming here either, although it does not seem to have caused as much discomfort.
One of the first to raise his voice in defense of the interests of Valencian gastronomy and culture has been the Valencian influencer Sergio Caballero, who clashed with the anti-acid campaign with paella at the center. Perhaps it is a remnant of a campaign orchestrated for the whole of Spain.
Target Design: the process through saudi arabia phone data which we gain empathy. It is difficult to gain empathy if we are only guided, for example, by the sociodemographic approach; data does not generate empathy, it does not tell us about the emotions and desires of consumers.
Design Canvas: through prior contact with people, it can be captured on a poster to specify what users and their environment are like. Giving names and qualities to the public and understanding people's behavior is extremely important for brands.
"When we understand these types of connections, we already know what we have to talk about, the value we can offer to this archetype that represents the audience we are targeting," says García.
This strategy, therefore, goes beyond the product, "it is about generating connection with people."