Beware of fraudulent giveaways on social media!
Posted: Wed Jan 08, 2025 3:45 am
Sweepstakes on social media are a widely used marketing tool. However, we must avoid errors that may raise suspicions.
Prize draws are a commercial practice that companies have been using for years to promote their products and services and to generate interaction with their potential customers. The emergence of social networks has led to the popularization of this type of action, allowing any company to raffle off its own products and services, as well as other prizes, through its profiles among its followers on Facebook, Twitter or Instagram, for example.
In this report that we published in EMPRENDEDORES , which compiles some of the most effective promotional actions carried out by digital businesses, we collected some striking examples of raffles carried out on social networks.
For example, Alejandro Benlloch , co-founder romania phone data and co-CEO of Nude Project, explains that his company gave away €300,000 worth of skydiving, t-shirts and sweatshirts. “We managed to increase sales by 80% compared to the previous day .” This same brand also held a striking raffle a few months earlier. “We gave away free clothes for life to seven followers of the brand.”
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Trump does not rule out military force to try to take control of the Panama Canal and GreenlandTrump does not rule out military force to try to take control of the Panama Canal and Greenland
However, it is not advisable to overuse the formula, since users can also end up getting tired. “Ten years ago we did a raffle for 10 pairs of shoes and we managed to attract 20,000 users at once. In the second raffle, 10,000. And in the third, only 1,000,” says Pablo López , CEO of Silbon.
Prize draws are a commercial practice that companies have been using for years to promote their products and services and to generate interaction with their potential customers. The emergence of social networks has led to the popularization of this type of action, allowing any company to raffle off its own products and services, as well as other prizes, through its profiles among its followers on Facebook, Twitter or Instagram, for example.
In this report that we published in EMPRENDEDORES , which compiles some of the most effective promotional actions carried out by digital businesses, we collected some striking examples of raffles carried out on social networks.
For example, Alejandro Benlloch , co-founder romania phone data and co-CEO of Nude Project, explains that his company gave away €300,000 worth of skydiving, t-shirts and sweatshirts. “We managed to increase sales by 80% compared to the previous day .” This same brand also held a striking raffle a few months earlier. “We gave away free clothes for life to seven followers of the brand.”
0:00
/
1:42
Trump does not rule out military force to try to take control of the Panama Canal and GreenlandTrump does not rule out military force to try to take control of the Panama Canal and Greenland
However, it is not advisable to overuse the formula, since users can also end up getting tired. “Ten years ago we did a raffle for 10 pairs of shoes and we managed to attract 20,000 users at once. In the second raffle, 10,000. And in the third, only 1,000,” says Pablo López , CEO of Silbon.