A commitment to eCommerce: WhatsApp Business is born
Posted: Tue Jan 07, 2025 8:27 am
In 2018, WhatsApp also decided to become the perfect intermediary between an individual and a company: WhatsApp Business was created . This new extension of the original application offers a fast, simple and secure way of communicating with clients of different companies and services. In addition, it allows you to create a verified business profile that includes links to your corporate website, a contact email, a description of your business and its postal address, among others.
Later, in 2020, the social network took its communication service between entity and client a step further, and countries such as Brazil or India began to test the payment system offered by WhatsApp . And to colombia number data boost sales for merchants using the platform, product collections were created in 2021 , which allow catalogs to be organized by categories on WhatsApp Business .
In May 2022, the WhatsApp Business API was renewed to facilitate and speed up access to it for small businesses. And a few months later, in August, a pioneering agreement was announced between the platform and the e-commerce company JioMart in India . Through this, WhatsApp users in India can make purchases entirely from the chat , without having to leave the app or be redirected to another platform, as was previously necessary.
Later, in 2020, the social network took its communication service between entity and client a step further, and countries such as Brazil or India began to test the payment system offered by WhatsApp . And to colombia number data boost sales for merchants using the platform, product collections were created in 2021 , which allow catalogs to be organized by categories on WhatsApp Business .
In May 2022, the WhatsApp Business API was renewed to facilitate and speed up access to it for small businesses. And a few months later, in August, a pioneering agreement was announced between the platform and the e-commerce company JioMart in India . Through this, WhatsApp users in India can make purchases entirely from the chat , without having to leave the app or be redirected to another platform, as was previously necessary.