It highlights a remarkable 32% increase in engagement , and the metric that has driven this growth is clicks to external links. This finding reinforces the idea that Pinterest is not only a social network for discovery, but also plays a crucial role in generating traffic for external websites .
Chart showing the comparison between engagement on Pinterest in 2022 and 2023 for accounts of different sizes
Active user engagement on Pinterest shows no signs of slowing bulgaria number data down, with overall engagement seeing growth of over 17.4% . This includes actions such as clicking on links and saving content, highlighting the importance of user-centric strategies and creating actionable content.
As for anticipated trends for 2024, the analysis suggests a significant increase in clicks on pins to access external URLs and on-platform shopping features.