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Co-creation and ideas:

Posted: Tue Jan 07, 2025 4:59 am
by Abdur14
Major global brands such as Sephora, Carrefour, Leroy Merlin, L'Oreal and Lancôme use TokyWoky's customer community management solution. Some of the services it includes include:


Reviews: Engaging and rewarding customers to write reviews after making a purchase through the platform results in a five-fold increase in the total volume of online reviews generated.
Rewarded Reviews: Engaging community members to test and review new products allows a brand to generate hundreds of high-quality reviews on the site and social media for each product launch.
Engaging community members to answer quick surveys and polls gives a brand a real-time pool of ideas to collaborate on creating new products and services.
Photos and Videos: Engaging users to share personal images argentina number data nd projects creates up to a three-fold increase in the total volume of UGC generated.
Influencers: Identifying and activating nano/micro-influencers within your customer community allows a brand to triple its total organic reach on Instagram.
Live Shopping: Integrating the live shopping experience into the community management solution quadruples the brand's engagement capacity.
TokyWoky will now be known as “TokyWoky By Skeepers .” According to Skeepers, “The acquisition, which was completed in January, firmly establishes Skeepers as the undisputed one-stop solution for creating, collecting, managing, activating and optimising UGC, making it the most comprehensive customer engagement solution in the industry. This new transaction, backed by PSG Equity (PSG), a leading growth equity firm, reinforces Skeepers ’ position as the European leader in UGC.”

Marc Bonnamour , CEO of Skeepers, explained, “In collaboration with our brands, we typically see 20% of their customers contribute over 40% of revenue, while less than 5% produce over 80% of UGC. That makes them incredibly valuable to brands and retailers. Securing these high-value, key customers is crucial to organic growth, which is why building customer communities is so important. Our acquisition of TokyWoky makes customer community-driven UGC easy to manage, and adds a new feature-rich community management offering to our multi-award-winning Skeepers UGC SaaS solution . We believe that developing brand communities is a crucial tool for brands to scale both the quality and quantity of the UGC they produce.”