The WhatsApp Business API is ideal for businesses managing a large volume of customer interactions daily. If your sales team is struggling to convert a good percentage of leads into customers, the API allows you to scale efficiently.
Even small or mid-sized businesses can benefit if they experience peaks in message volume during certain periods. For example, an HR software provider handling a large number of leads after a Google Ads campaign could use the WhatsApp Business API to qualify leads automatically and send interactive messages that help them take the following steps until they’re connected to one of your reps.
Also, with a unified team inbox, it’s easier to assign and reassign morocco whatsapp phone number conversations to different agents, all while maintaining an efficient workflow that reduces human error and enables reps to focus their efforts.
CRM integrations
A key advantage of the WhatsApp Business API is its ability to integrate with existing Customer Relationship Management (CRM) like HubSpot.
With CRM integration, you can hyper-personalize your customer interactions and increase conversions.
For example, when a customer reaches out to you via WhatsApp, your sales team will have real-time access to their purchase history, preferences, and previous communication through your CRM. This can help them provide a more personalized experience by understanding the customer’s problems and needs.
What makes WhatsApp API different from WhatsApp Business?
“We already use the WhatsApp Business App—why would we need to integrate the WhatsApp API?”
This is something that we’ve heard countless times.
Not many business leaders know about the WhatsApp Business API or realize the distinction between using it vs the WhatsApp Business App.
To make things clearer for you, here’s a quick comparison between the two: