In addition, it is important to analyze and optimize the PPC strategy on a recurring basis so that it is aligned with our SEO strategy and to improve the account's TAX. It is advisable to implement these strategies in a cohesive and continuous manner:
Bid optimization based on keyword performance and product targeting : Regularly review the performance of your keywords, adjusting bids for those that generate a high return on investment (ROI) and reducing them for those that are underperforming.
Optimize match types : Evaluate the performance of different match types (exact, phrase, broad) and adjust your strategy as needed to balance reach and relevance.
Do not archive keywords or product segmentations :
If a keyword or targeting isn't profitable, lower your bid to a minimum to limit exposure without eliminating it completely and thus take advantage of your competitors' budget limitations at the end of the day.
Continually monitor performance to identify opportunities to adjust bids upward if conditions change.
Convert search terms to keywords :
Use search term reports to identify profitable terms albania number data that have not yet become keywords in your campaigns.
Add these terms as keywords, assigning them appropriate match types based on their performance.
Negativeizing Search Terms: When a search term becomes a keyword in a new campaign, be sure to add it as a negative in the source campaign to avoid competition between your own campaigns.
Budget balancing: Strategically allocate your budget across your campaigns, prioritizing those with the best performance or highest potential for return on ad spend (ROAS).
Placement Optimization: Increase bids for high ROAS placements and consider reducing spend on low-performing placements, typically Top of Search.
In short, the synergy between SEO and PPC on Amazon not only amplifies brands’ visibility but also catalyzes their growth in a highly competitive market. Adopting an integrated approach , supported by advanced tools such as Epinium , allows brands to effectively optimize their strategies, ensuring a prominent presence on the platform. This dual strategy not only improves the position in search results but also strengthens profitability and brand recognition, establishing a solid foundation for sustainable success in the digital realm.