Selling online: everything that comes before opening your shop

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Sometimes, naively, you think that selling online is all about opening a shop. Obviously, this isn't the case. There are many steps that precede that phase and they are all very important if you want your strategy to be effective. The first step is to know perfectly the product you want to sell online . It may seem trivial to say, some will think, but you would be surprised to discover how many people don't know what they are selling. Understanding the characteristics , pros and cons of a product is the first step, one of the most important, if you want to be successful. You need to understand if your product can improve a person's life and how it can do so. These aspects will then be fundamental to building your communication on top of it.
Sometimes, you decide to sell online the same products that you australia telegram sell in your physical shop, but this is not the right path to take. In fact, the online shop must not simply be a reproduction, but must be created based on the needs of your potential customers. With a simple replica, the risk is that of having too much choice of products, which could confuse users. You don't have to be a copy of Amazon , choose what you're interested in selling and focus on that.

Another very important aspect is your audience . Sometimes a niche is easier to intercept than a more general audience. A good strategy can be, if you have the possibility, to offer two types of products: one niche and one suitable for everyone . And on both of them create an ad hoc strategy. In this way you will be able to understand which audience is more receptive and work on that.

Otherwise, another way to proceed could be to understand, through searches on Google Keyword Planner (and similar tools), which are the most used keywords by users, on the topic you are interested in. This move could help you understand what your potential customers like most. The same goes for Google Trends, a fundamental tool for those who want to understand consumer behavior.