Oracle introduces advertising
Posted: Mon Jan 06, 2025 10:17 am
The gaming industry has long ceased to be a niche market that brands don't care about. Right now, especially in the wake of the rise of Twitch , it is an industry in which many firms are investing . In fact, advertising revenue in this area is expected to reach $56 billion by 2024, according to data from Omdia.
Advertisers have an opportunity in this environment to capture number library new audiences. However, as this is an emerging field, there is still a lot to understand about the performance of ads in video games. To address this, Oracle has introduced 3D gaming ad measurement technology.
The latest updates to Oracle Advertising and Customer Experience include impression delivery and non-valid overall traffic measurement for PC, mobile, and web gaming—all delivered through Oracle Moat Measurement , which helps brands, agencies, publishers, and platforms address their measurement challenges across digital and TV.
Advertisers have an opportunity in this environment to capture number library new audiences. However, as this is an emerging field, there is still a lot to understand about the performance of ads in video games. To address this, Oracle has introduced 3D gaming ad measurement technology.
The latest updates to Oracle Advertising and Customer Experience include impression delivery and non-valid overall traffic measurement for PC, mobile, and web gaming—all delivered through Oracle Moat Measurement , which helps brands, agencies, publishers, and platforms address their measurement challenges across digital and TV.