SEO, key in transactional searches
Posted: Mon Jan 06, 2025 10:03 am
With Google Ads we already saw the need to provide solutions to patients when they face a problem. Web positioning or SEO is precisely about that, offering answers to Internet users.
When a person performs a search on Google, they usually focus their interest on the first page of results. That is why it is very important to work on SEO, that is, content marketing strategies, web design and use of keywords that will allow the website to be placed among those first results.
There is no point in having the best possible clinic, with cutting-edge technology phone library and prestigious professionals if it is not visible on the Internet. The idea with online advertising is to convert website visitors into patients, to make conversions.
At this point, it is equally important to work on the local aspect. Many of the searches on Google are geographical. “Dental clinics in Salamanca”, “plumbers in Murcia”, “locksmiths in Gijón”. This process within positioning is called local SEO and can be improved with actions such as defining the clinic and its location well, identifying keywords and activating the business on Google My Business .
When a person performs a search on Google, they usually focus their interest on the first page of results. That is why it is very important to work on SEO, that is, content marketing strategies, web design and use of keywords that will allow the website to be placed among those first results.
There is no point in having the best possible clinic, with cutting-edge technology phone library and prestigious professionals if it is not visible on the Internet. The idea with online advertising is to convert website visitors into patients, to make conversions.
At this point, it is equally important to work on the local aspect. Many of the searches on Google are geographical. “Dental clinics in Salamanca”, “plumbers in Murcia”, “locksmiths in Gijón”. This process within positioning is called local SEO and can be improved with actions such as defining the clinic and its location well, identifying keywords and activating the business on Google My Business .