By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDIn the world of marketing strategies, there are various methodologies. For example, there is the Scrum methodology , which has an agile approach to project management and development, especially in the software field; in addition, the role of the Scrum Master is born with it.
The Scrum methodology is based on the idea of dividing work into short, regular iterations called Sprints , typically two to four weeks long, during which a product increment is developed and delivered. Scrum promotes collaboration, transparency, and adaptability, enabling self-organizing teams to work efficiently and respond quickly to changing customer or market requirements.
It is mainly used in software development , although its cambodia number data applicability extends to other areas such as project management, marketing, research, among others . Its approach is based on collaboration, transparency and adaptability, allowing teams to work autonomously and focused on delivering value to the customer.
What is a Scrum Master
The Scrum Master is a role within the Scrum methodology that acts as a leader and facilitator of the development team . Their primary responsibility is to ensure that the team understands and follows the principles and practices of Scrum, promoting a collaborative and productive work environment .
Unlike a traditional manager, the Scrum Master does not have authority over the team, but rather acts as a mentor and coach , helping the team identify and resolve obstacles that may arise during the development of the project.
In addition to facilitating Scrum meetings and ceremonies, such as the daily, planning, and review meetings, the Scrum Master also works to remove any impediments that may hinder the team's progress, whether technical, organizational, or interpersonal .