International marketing strategies to cross borders
Posted: Mon Jan 06, 2025 6:50 am
If the e-commerce industry has taught us anything, it's that the larger the audience we reach, the greater our ability to generate revenue. Naturally, you too want to take advantage of global trade. You've already had success here and decide to set new goals, to open up to new markets. You'll have to do so very carefully. What worked here can be a real disaster in the international market. Every country has its own customs, culture and way of doing business. The ideal is to follow a series of international marketing strategies that will open the doors to new customers.
International marketing strategies
The International Marketing Plan is the basis for expanding and crossing borders. Here we will see the points that we must take into account to succeed in our international strategy.
Analysis of the environment
The first and most important thing before starting anything is to investigate the social norms and behavior that prevail in the destination country. We must take into account the stratification of society , that is, analyze the percentage of rich, poor and middle class. It is not politically correct, but a country without a consolidated indonesia number data middle class is not usually a good destination for exporting. Although there are exceptions, depending on what you are going to export.
An excellent way to acquire a global knowledge of the situation is a PESTEL analysis , where the Political, Economic, Sociographic, Technological,
Environmental and Legal. In this way we will be able to know what the entry and exit barriers are.
And then we must carry out a study of our target , their customs, values, traditions, consumption habits, etc. The more information we gather, the better.
Once we have a clear idea of the situation in the country and our target market, the next step is to study the competition to find out their strengths and weaknesses. We must also anticipate the strength of substitute products.
Set the goals
You have already studied the target market and the conclusion is that it is worth taking the plunge. Well, now we need to set the objectives to know where we want to go.
Remember that objectives must be SMART (Specific, Measurable, Achievable, Relevant and Measurable over Time). They can be of any type, you don't have to focus on sales. In fact, simple market positioning (well defined) can be a very ambitious goal.
Specify actions for the objectives
You already know where you want to go. Now it's time to think about how. You must be able to put all the resources at your disposal to work. For example, if you have a website, consider whether it's enough to translate the content or if you need to tailor one to the new audience. Normally, we'll get better results if we adapt the website to the particularities of each place.
In addition to creating a new website, you will also need to pay attention to brand awareness and multilingual SEO.
International marketing strategies
The International Marketing Plan is the basis for expanding and crossing borders. Here we will see the points that we must take into account to succeed in our international strategy.
Analysis of the environment
The first and most important thing before starting anything is to investigate the social norms and behavior that prevail in the destination country. We must take into account the stratification of society , that is, analyze the percentage of rich, poor and middle class. It is not politically correct, but a country without a consolidated indonesia number data middle class is not usually a good destination for exporting. Although there are exceptions, depending on what you are going to export.
An excellent way to acquire a global knowledge of the situation is a PESTEL analysis , where the Political, Economic, Sociographic, Technological,
Environmental and Legal. In this way we will be able to know what the entry and exit barriers are.
And then we must carry out a study of our target , their customs, values, traditions, consumption habits, etc. The more information we gather, the better.
Once we have a clear idea of the situation in the country and our target market, the next step is to study the competition to find out their strengths and weaknesses. We must also anticipate the strength of substitute products.
Set the goals
You have already studied the target market and the conclusion is that it is worth taking the plunge. Well, now we need to set the objectives to know where we want to go.
Remember that objectives must be SMART (Specific, Measurable, Achievable, Relevant and Measurable over Time). They can be of any type, you don't have to focus on sales. In fact, simple market positioning (well defined) can be a very ambitious goal.
Specify actions for the objectives
You already know where you want to go. Now it's time to think about how. You must be able to put all the resources at your disposal to work. For example, if you have a website, consider whether it's enough to translate the content or if you need to tailor one to the new audience. Normally, we'll get better results if we adapt the website to the particularities of each place.
In addition to creating a new website, you will also need to pay attention to brand awareness and multilingual SEO.