The first 5 steps to selling through LinkedIn
Posted: Mon Jan 06, 2025 6:33 am
Selling through LinkedIn may not be obvious, but it is easy. With more than 450 million users, this huge professional social network not only serves to attract talent, but is also an excellent social selling tool capable of generating quality leads.
In this post we want to explain the first 5 steps to start selling through LinkedIn. In addition to enhancing your company's branding as an employer, it is time for you to start using this network as a way to attract new clients or even to find the strategic partner you need.
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How to sell through LinkedIn
1. Create your own professional profile
You probably already have a personal iceland number data account on LinkedIn. But if you don't, the first thing you need to do to start selling through this social network is to register and create your professional profile . The good image and reputation of your company starts with your own good image, so it is essential that you complete your profile well. Include all the relevant information about your training and professional experience.
And of course, don't forget to include your profile photo. According to LinkedIn data, profiles with a photo receive 21 times more visits and 36 times more messages than those without one. But it is essential that the photo is current, that it conveys professionalism, and that you are seen as a friendly and approachable person.
After all, although we are talking about using LinkedIn to sell more, business is inevitably linked to the image of those behind it. So take care of the details and try to keep your professional information up to date.
Related post: 8 marketing and sales tips for startups.
2. Create a profile for your company
Once you have your professional profile, you can create a profile for your company . Your company profile on LinkedIn is like a cover letter for other professionals, who may become your clients, suppliers or partners, as well as your employees.
Visitors to your LinkedIn profile are probably interested in your job postings, but they are also likely looking to dig deeper: they want to know everything behind your business.
To satisfy the curiosity of those who visit your company profile and project a complete, coherent and attractive image, include background details: who founded it, its objective, its values, its mission and what makes it unique.
Just as it is essential for your professional profile to include your photo, for your company profile you cannot fail to include its logo. And it is also highly recommended that you upload a cover photo that conveys the values of your company.
In this post you can see the characteristics that the images you upload to LinkedIn must have so that they look good on any device.
search-engine-positioning
3. Optimize your company page for search engines
Optimizing your company's profile on LinkedIn is essential to improve its visibility in search engines , whether those searching for information do so directly from the LinkedIn search engine or from any other search engine.
Broadly speaking, optimizing means implementing a series of recommendations to ensure that your company profile appears at the top of search results .
This means that every time a user enters any of the keywords related to your business into the search engine, your company profile appears among the first 3 results.
To optimize your LinkedIn company page, the first thing you need to do is include keywords in the informative text you write to define and give details about your company.
In this post we want to explain the first 5 steps to start selling through LinkedIn. In addition to enhancing your company's branding as an employer, it is time for you to start using this network as a way to attract new clients or even to find the strategic partner you need.
More than 80,000 companies already use Holded
Manage opportunities with a personal touch and boost your sales.
Try it for free
How to sell through LinkedIn
1. Create your own professional profile
You probably already have a personal iceland number data account on LinkedIn. But if you don't, the first thing you need to do to start selling through this social network is to register and create your professional profile . The good image and reputation of your company starts with your own good image, so it is essential that you complete your profile well. Include all the relevant information about your training and professional experience.
And of course, don't forget to include your profile photo. According to LinkedIn data, profiles with a photo receive 21 times more visits and 36 times more messages than those without one. But it is essential that the photo is current, that it conveys professionalism, and that you are seen as a friendly and approachable person.
After all, although we are talking about using LinkedIn to sell more, business is inevitably linked to the image of those behind it. So take care of the details and try to keep your professional information up to date.
Related post: 8 marketing and sales tips for startups.
2. Create a profile for your company
Once you have your professional profile, you can create a profile for your company . Your company profile on LinkedIn is like a cover letter for other professionals, who may become your clients, suppliers or partners, as well as your employees.
Visitors to your LinkedIn profile are probably interested in your job postings, but they are also likely looking to dig deeper: they want to know everything behind your business.
To satisfy the curiosity of those who visit your company profile and project a complete, coherent and attractive image, include background details: who founded it, its objective, its values, its mission and what makes it unique.
Just as it is essential for your professional profile to include your photo, for your company profile you cannot fail to include its logo. And it is also highly recommended that you upload a cover photo that conveys the values of your company.
In this post you can see the characteristics that the images you upload to LinkedIn must have so that they look good on any device.
search-engine-positioning
3. Optimize your company page for search engines
Optimizing your company's profile on LinkedIn is essential to improve its visibility in search engines , whether those searching for information do so directly from the LinkedIn search engine or from any other search engine.
Broadly speaking, optimizing means implementing a series of recommendations to ensure that your company profile appears at the top of search results .
This means that every time a user enters any of the keywords related to your business into the search engine, your company profile appears among the first 3 results.
To optimize your LinkedIn company page, the first thing you need to do is include keywords in the informative text you write to define and give details about your company.