It is important to remind you that brand building
Posted: Mon Jan 06, 2025 5:32 am
The company has launched a 12-color eyeshadow palette and a cute pet palette in collaboration with Li Jiaqi's dog Never , or selected popular IPs with high audience recognition, such as Oreo, to achieve cross-border collaboration. In the first half of 2020 , Perfect Diary's brand voice was discussed by men and women , with 20% of Perfect Diary's brand voice being discussed by men and 80% by women . - Perfect Diary is working hard to break through the circle. Is a protracted war - pre-positioning, accumulating strength and then releasing it, otherwise there will be a backlash effect of imbalance between brand and effect.
The cost of traffic is always the lowest price at the moment. Especially for new consumer brands, brand is the bottleneck of sales growth. 300 million is a hurdle, breaking through 500 million is the key, and when it number database reaches 1 billion , it is too late to go back and plan and build the brand. 04 Four stages of planting grass Phase 1: 0-10 million, single-point single product, efficient conversion, traffic into sales Phase 2: 10 million to 100 million, product line expansion, channel penetration, and deep cultivation of user minds Phase 3: 100 million to 1 billion , cross-border endorsement, breaking circles and user retention Phase 4: 5
Category penetration, two-digit one-shake, one-point one , 0 to 1 verification Keywords : single point breakthrough, single product penetration When new products and new brands first enter the market, the problem they face is not brand issues, but finding traffic and converting sales. By improving and eliminating differentiated selling points of single products and single points, we can gradually increase conversions and run through the content conversion path from traffic to efficiency.
The cost of traffic is always the lowest price at the moment. Especially for new consumer brands, brand is the bottleneck of sales growth. 300 million is a hurdle, breaking through 500 million is the key, and when it number database reaches 1 billion , it is too late to go back and plan and build the brand. 04 Four stages of planting grass Phase 1: 0-10 million, single-point single product, efficient conversion, traffic into sales Phase 2: 10 million to 100 million, product line expansion, channel penetration, and deep cultivation of user minds Phase 3: 100 million to 1 billion , cross-border endorsement, breaking circles and user retention Phase 4: 5
Category penetration, two-digit one-shake, one-point one , 0 to 1 verification Keywords : single point breakthrough, single product penetration When new products and new brands first enter the market, the problem they face is not brand issues, but finding traffic and converting sales. By improving and eliminating differentiated selling points of single products and single points, we can gradually increase conversions and run through the content conversion path from traffic to efficiency.