Haitian also began to follow Chubang in publicity
Posted: Mon Jan 06, 2025 4:16 am
But did not find an effective advertising appeal point. In the final analysis, it was still insufficient understanding of category characteristics, differentiation, and consumer cognition. Brand No. 1 : How to use USP and write advertising slogans In any case , ultimately you have to occupy a characteristic, and this characteristic is your point of differentiation. The interest point is the sense of value given to customers by occupying the characteristic and creating differences (this sentence is a bit confusing, it is recommended to read it 2 or 3 times).
Haitian vs. Chubang: The soy sauce category is a big market. If you can start with new features of the category, there are still many opportunities . Chubang has the characteristics of freshness, and then has the korea whatsapp number data USP of 180 days . Haitian cannot follow suit, but must go the other way and go around. If it imitates and follows, the result can only strengthen consumers' perception of Chubang, not to mention Chubang's dramatic expression: Just dry it here for 180 days , it is difficult for Haitian to surpass it.
For example, Yuanshai. The concept of Yuanshai here is the characteristics extracted from the category and consumer cognition. Focusing on the characteristics of Yuanshai, find the difference point and then express the USP dramatically . Next: How to write a good USP requires clarifying a few questions: who to show it to, how to buy it, and which one to buy. 3. Six consumer roles Brand No. 1 : How to use USP and write advertising slogans According to the purchasing process, consumer roles are divided into six types: information collector, decision maker, buyer, user, evaluator, and disposer. Sometimes consumers are multiple roles in one ( 6 in 1 ).
Haitian vs. Chubang: The soy sauce category is a big market. If you can start with new features of the category, there are still many opportunities . Chubang has the characteristics of freshness, and then has the korea whatsapp number data USP of 180 days . Haitian cannot follow suit, but must go the other way and go around. If it imitates and follows, the result can only strengthen consumers' perception of Chubang, not to mention Chubang's dramatic expression: Just dry it here for 180 days , it is difficult for Haitian to surpass it.
For example, Yuanshai. The concept of Yuanshai here is the characteristics extracted from the category and consumer cognition. Focusing on the characteristics of Yuanshai, find the difference point and then express the USP dramatically . Next: How to write a good USP requires clarifying a few questions: who to show it to, how to buy it, and which one to buy. 3. Six consumer roles Brand No. 1 : How to use USP and write advertising slogans According to the purchasing process, consumer roles are divided into six types: information collector, decision maker, buyer, user, evaluator, and disposer. Sometimes consumers are multiple roles in one ( 6 in 1 ).