Domestic brands have an effective methodology
Posted: Sun Jan 05, 2025 9:58 am
If the community makes adjustments, flow restrictions are inevitable. At the same time, this batch approach is more about increasing brand exposure opportunities, and it is difficult to establish brand power. 3. Interactive advertising : domestic brands Effective Play Sorted by interaction data, domestic brands like Sheyanshe, Bananain and Juefei, although their monthly commercial investment amounts are less than 100 million, the high interaction is enough to illustrate the effectiveness of their investment. For investment in Xiaohongshu.
Taking Her Research Society as an example, the interaction volume of a single article exceeds 40,000 . Putting aside whether the placement is off topic, just from the perspective of brand exposure, the interaction cost of Xiaohongshu placement is also extremely low. TOP30 Business Report Notes on Interactive Advertising Pull up Her Research Society from the italy whatsapp number data backend, and target top bloggers in the pan-entertainment fields such as baby daily life, emotional daily life, and entertainment. These bloggers have strong personalities, high fan stickiness, and high quotations. Brand products are embedded in the videos. Compared with single-product grass, this type of targeting has greater brand exposure capabilities. Does this mean that new brands are suitable for this? In fact, this is not the case.
You must base it on your own actual situation. For example, Sheyanshe, Juefei, and Jiaoxia have already laid out many experts on the platform, and then look for the top leaders to promote it. New brands can do this directly, and although the exposure will be strong, this type of note is not suitable compared to single product review notes or collection review notes. Her research institute reports expert data The above are the three phenomena observed from the 1,000 brands that reported their commercial launches in May . International brands have a strong presence, domestic brands are using local strategies, and the rest of the categories are starting to take notes on commercial launches.
Taking Her Research Society as an example, the interaction volume of a single article exceeds 40,000 . Putting aside whether the placement is off topic, just from the perspective of brand exposure, the interaction cost of Xiaohongshu placement is also extremely low. TOP30 Business Report Notes on Interactive Advertising Pull up Her Research Society from the italy whatsapp number data backend, and target top bloggers in the pan-entertainment fields such as baby daily life, emotional daily life, and entertainment. These bloggers have strong personalities, high fan stickiness, and high quotations. Brand products are embedded in the videos. Compared with single-product grass, this type of targeting has greater brand exposure capabilities. Does this mean that new brands are suitable for this? In fact, this is not the case.
You must base it on your own actual situation. For example, Sheyanshe, Juefei, and Jiaoxia have already laid out many experts on the platform, and then look for the top leaders to promote it. New brands can do this directly, and although the exposure will be strong, this type of note is not suitable compared to single product review notes or collection review notes. Her research institute reports expert data The above are the three phenomena observed from the 1,000 brands that reported their commercial launches in May . International brands have a strong presence, domestic brands are using local strategies, and the rest of the categories are starting to take notes on commercial launches.