Why carry out an SEO audit?
Posted: Sun Jan 05, 2025 9:29 am
The positioning audit allows you to check the visibility of your website on search engines. As we have already mentioned in a previous article, being visible on Google is a priority when you have a website. Natural referencing (SEO) must be adapted according to the objective of your site. Indeed, if it is created to obtain more contacts, SEO must be optimized in this sense. On the contrary, it is only intended for your notoriety, in this case it is necessary to optimize the natural referencing on your brand name.
How to carry out a positioning audit?
The SEO audit can be broken down into three main parts: technique, content and popularity of the site. These three main parts are essential to hope for good natural referencing. It is therefore essential to check the optimizations carefully in order to improve your site and its positioning on Google.
The technical part of a website
This is the essential foundation for obtaining a quality website. This technical base allows you to have all the assets essential for good SEO. You should know that the technology used can influence the performance canada phone number list of the site and therefore the SEO. Subsequently, many control points can be checked and optimized like the most classic ones: the sitemap, the robots.txt, the correct tagging of the site, etc. Your site can be composed of good content and have a strong popularity, the SEO will not be optimal without a good technical base.
The contents present on the site
It is no longer a secret, but it is nevertheless necessary to remember it, the content is essential for a good natural referencing. The addition of texts on a site is not limited to describing an activity, a company or a service. It is necessary to establish a real strategy, the first step of which consists in identifying the keywords on which the site must be positioned. Many people wish to position themselves on terms having no search volume which have no interest in SEO. Once the keywords are defined, it is important to find the appropriate lexical fields so that the search engines can correctly identify the contents. This allows to correctly write the texts of the site by adding the right terms in the titles (hn) and in the Title Tags and Meta Descriptions.
An SEO audit allows to identify the lack of contents or keywords and the improvements to be made.
The popularity of a site
The popularity of a site corresponds to the number of links that point to it and their quality. Indeed, search engines take this criterion into account to perform their ranking. Talking about a site on another site can be similar to a recommendation, which gives a certain legitimacy to the latter with search engines. Indeed, imagine that the site of a butcher's shop is shared on many culinary blogs. These positive signals will generally lead to an increase in positions on Google. Be careful, the establishment of external links must be natural. If this is not the case, you can cause the opposite effect, namely a drop in SEO. An SEO audit allows you to identify gaps in the popularity of a site and recommendations for improving them.
The SEO audit often occurs following a lack of visibility on Google. In order to avoid this, it is essential to set the positioning objectives right from the creation of the site. These will allow you to choose the entire structure of the site and select the right keywords.
It can also be useful to carry out an SEO audit following the creation of a website. Be careful, however, SEO is not a sprint but a marathon! You need to have the necessary perspective (several months after going online) before analyzing the results and establishing a new action plan.
How to carry out a positioning audit?
The SEO audit can be broken down into three main parts: technique, content and popularity of the site. These three main parts are essential to hope for good natural referencing. It is therefore essential to check the optimizations carefully in order to improve your site and its positioning on Google.
The technical part of a website
This is the essential foundation for obtaining a quality website. This technical base allows you to have all the assets essential for good SEO. You should know that the technology used can influence the performance canada phone number list of the site and therefore the SEO. Subsequently, many control points can be checked and optimized like the most classic ones: the sitemap, the robots.txt, the correct tagging of the site, etc. Your site can be composed of good content and have a strong popularity, the SEO will not be optimal without a good technical base.
The contents present on the site
It is no longer a secret, but it is nevertheless necessary to remember it, the content is essential for a good natural referencing. The addition of texts on a site is not limited to describing an activity, a company or a service. It is necessary to establish a real strategy, the first step of which consists in identifying the keywords on which the site must be positioned. Many people wish to position themselves on terms having no search volume which have no interest in SEO. Once the keywords are defined, it is important to find the appropriate lexical fields so that the search engines can correctly identify the contents. This allows to correctly write the texts of the site by adding the right terms in the titles (hn) and in the Title Tags and Meta Descriptions.
An SEO audit allows to identify the lack of contents or keywords and the improvements to be made.
The popularity of a site
The popularity of a site corresponds to the number of links that point to it and their quality. Indeed, search engines take this criterion into account to perform their ranking. Talking about a site on another site can be similar to a recommendation, which gives a certain legitimacy to the latter with search engines. Indeed, imagine that the site of a butcher's shop is shared on many culinary blogs. These positive signals will generally lead to an increase in positions on Google. Be careful, the establishment of external links must be natural. If this is not the case, you can cause the opposite effect, namely a drop in SEO. An SEO audit allows you to identify gaps in the popularity of a site and recommendations for improving them.
The SEO audit often occurs following a lack of visibility on Google. In order to avoid this, it is essential to set the positioning objectives right from the creation of the site. These will allow you to choose the entire structure of the site and select the right keywords.
It can also be useful to carry out an SEO audit following the creation of a website. Be careful, however, SEO is not a sprint but a marathon! You need to have the necessary perspective (several months after going online) before analyzing the results and establishing a new action plan.