A "cross-border transaction"
Posted: Sun Jan 05, 2025 9:25 am
On Douban, there is a group called " Paper Bag Collection Museum " , which brings together tens of thousands of collectors. Nowadays, the packaging of products is varied, which also attracts many friends who like to collect. What value does collecting paper bags bring? This article analyzes from the perspective of brand marketing, hoping to give you some inspiration. during the Warring States Period has been denigrated by later generations for more than two thousand years. A man from Chu went to Zheng to sell pearls.
As a result, the man from Zheng paid the money and only kept the wooden box, returning the pearls. A line in Han Feizi, "This can be said to be a good seller of the box, but not a good seller of the pearls," implies that the efforts were put in the wrong direction; however, in later generations, the buyer became a joke, and everyone laughed at him for buying the box and israel whatsapp number data returning the pearls, making an inappropriate choice. All we can say is that times have changed. If we put it in the context of Generation Z ’s consumption in 2023 , both of them seem reasonable. In order to sell pearls, the Chu people took great pains to “make a magnolia cabinet, smoke it with cinnamon and pepper, decorate it with pearls and jade, decorate it with roses, and compile it with feathers and jade.”
As a result, this “packaging” marketing method hit the aesthetic taste of the Zheng people, who were willing to pay for the emotional value. But in Generation Z , wooden boxes may become paper bags. Ever since an American grocery store owner invented the paper shopping bag with handles in 1912 , paper bags have mostly been just a packaging container for goods. However, in the past two years, driven by new tea drinks, paper bags are becoming one of the hottest collection categories among young people . On Xiaohongshu , the number of notes on paper bag collections has reached an astonishing 320,000+ ; the " Paper Bag Collection Museum" on Douban , founded in 2020 , has gathered 52,163 " paper bag collectors."
As a result, the man from Zheng paid the money and only kept the wooden box, returning the pearls. A line in Han Feizi, "This can be said to be a good seller of the box, but not a good seller of the pearls," implies that the efforts were put in the wrong direction; however, in later generations, the buyer became a joke, and everyone laughed at him for buying the box and israel whatsapp number data returning the pearls, making an inappropriate choice. All we can say is that times have changed. If we put it in the context of Generation Z ’s consumption in 2023 , both of them seem reasonable. In order to sell pearls, the Chu people took great pains to “make a magnolia cabinet, smoke it with cinnamon and pepper, decorate it with pearls and jade, decorate it with roses, and compile it with feathers and jade.”
As a result, this “packaging” marketing method hit the aesthetic taste of the Zheng people, who were willing to pay for the emotional value. But in Generation Z , wooden boxes may become paper bags. Ever since an American grocery store owner invented the paper shopping bag with handles in 1912 , paper bags have mostly been just a packaging container for goods. However, in the past two years, driven by new tea drinks, paper bags are becoming one of the hottest collection categories among young people . On Xiaohongshu , the number of notes on paper bag collections has reached an astonishing 320,000+ ; the " Paper Bag Collection Museum" on Douban , founded in 2020 , has gathered 52,163 " paper bag collectors."