10 Engaging Content Ideas for Financial Services

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. Solidify Core Topics Based on Your Target Audience’s Pain Points
Revisit your target audience’s top pain points and how your product or service can solve them better than the competition.

Use these insights to brainstorm topics in line with your audience’s core needs.

For instance, if you sell productivity software to startups and solopreneurs, your audience might have the following pain points:

Too much to do and not enough time to do it in
Feeling lost in unorganized workflows
Working on too many repetitive, mundane tasks
A lack of a high-level task overview is leading to silos and careless mistakes
Poor team collaboration options
In this case, you could test content pillars like:

Productivity tips that save brands 10+ hours a week
How to create pristine productivity workflows
How to automate repetitive tasks
How to remove information silos and stay aware of your task overview at all times
Top team communication and collaboration tools, tips, and ideas
Again, get your list down to five to 10 ideas you can test.

And that brings us to …

6. Test and Finalize Your Pillar Topics
Test all of the methods above before finalizing your social media content pillars.

Then solidify your content types (i.e., Instagram Reels, LinkedIn Carousels, YouTube explainer videos, etc.) and choose your posting strategy.

For instance, you might post educational content about lead scoring on Mondays, motivational content about successful sales brands on Wednesdays, and behind-the-scenes content about sales pitching on Thursdays.

Once the content planning process is complete, add your content themes, content types, and core topics to your social media content calendar.

From there you’ll need to plan who’s going to produce jordan phone numbers the content and who’s in charge of monitoring your social media content strategy.

Wrap Up
And that’s content pillars for you in a nutshell!

Now it’s your turn. Follow the tips we shared today to generate content pillar ideas. Then, test your ideas before finalizing your core topics.

Finally, stay organized by adding your pillar topics to your content calendar and assigning roles and responsibilities to appropriate team members.

And that’s it. Here’s to your success!

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