Product managers need to understand

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And master the relevant knowledge in the field, which is helpful for product solution design and evaluation Strengthening the brand and increasing business cooperation are the goals of corporate information. However, corporate information is generally scattered and fragmented. This article will use TV series as a reference to describe how to do a good job of corporate information. I hope it will be inspiring to you. In the last lecture, we talked about how To B companies can leverage marketing opportunities. In this lecture, we will focus on the information dissemination of To B companies .


The information dissemination of To B companies is often very fragmented. Today, they release an internal news release, tomorrow they release a product information release, and the day after tomorrow they release a poster. This does not form a strong brand image, nor is it easy to generate long-term brand growth. From the customer 's perspective, it is just like hong kong whatsapp number data scrolling through Toutiao or Douyin. The information is like a diary, it just passes by without leaving a strong impression. So how can we combine scattered information into a rope, continuously strengthen the brand, and then stimulate interest in business cooperation? Learn from TV drama directors. TV series are also presented one episode at a time. Whether it is a long drama or a short drama, watching it has a process. But compared with the scattered information flow, TV series can bring.



The audience has a stronger brand memory and is not easy to forget. The audience will even watch a good TV series repeatedly and recommend it to friends. For B-to-B corporate information dissemination, avoid making it into information flow and strive to make it into a TV series. Let each dissemination bring increments to the next dissemination, and let the overall dissemination leave a deep impression in the minds of customers. The overall dissemination will then strengthen the brand and promote growth. So how do you plan To B corporate information dissemination like a TV drama director? 1. Decide on the theme and the series First of all, every TV series has a theme and a central idea, and it targets a core audience group. Correspondingly, the information dissemination of To B enterprises every year also needs to have corresponding themes and central ideas, and also needs to be oriented to the audience to meet their needs.