A brand that, as we have seen
Posted: Sun Jan 05, 2025 5:34 am
Well, perhaps the relationship between brands and people during a stormy period like this should be nested and analyzed in its most natural human characteristic: emotion . It may seem paradoxical to say it, but there is a great opportunity that, from a marketing and branding point of view, such terrible moments can offer to companies. The opportunity is to rediscover one's values and communicate them to do good .
A brand that, as we have seen through various australia phone number list methods (the restyling of a logo, an ad that makes us feel part of a community, content generated by video tutorials or social contests), triggers solidarity activities in favor of something or someone, is a brand that knocks down a wall, humanizes itself and rewrites the market relationship between the consumer and the brand itself. In a time when there is a desperate need for community and common sense , the opportunity that every brand should be able to seize is social activism.
The common feeling in a moment like this is solidarity , participation , empathy . So if we find our values in the values of a brand, these become almost inseparably linked to ours and we will hardly ignore that brand.
A brand that, as we have seen through various australia phone number list methods (the restyling of a logo, an ad that makes us feel part of a community, content generated by video tutorials or social contests), triggers solidarity activities in favor of something or someone, is a brand that knocks down a wall, humanizes itself and rewrites the market relationship between the consumer and the brand itself. In a time when there is a desperate need for community and common sense , the opportunity that every brand should be able to seize is social activism.
The common feeling in a moment like this is solidarity , participation , empathy . So if we find our values in the values of a brand, these become almost inseparably linked to ours and we will hardly ignore that brand.