Acting as an external narrator
Posted: Sat Jan 04, 2025 4:42 am
Acting as an external narrator by lending her voice is Sofia Loren, the perfect testimonial to describe the architectural beauties as symbols of our identity. The commercial, with doctors and nurses fighting on the front lines and the shop shutters down, is a summary of our present that, however, already looks to the future. Storytelling Marketing: Targets and Needs To create effective storytelling, you need to segment your audience by identifying your target audience : stories are not made to please everyone.
This is because the emotional impact of a story is turkey phone number list influenced by various factors: personal experience, level of education, cultural horizons, prejudices, etc. For example, in perfume advertisements the setting and the message become almost more important than the product, which is not even named; at most it is mentioned or referred to at the end. For a brand's storytelling to be effective, it must respond to specific needs (according to the categorization proposed by Maslow) such as those of identity and belonging , and for this reason it must be able to position itself halfway between tradition and innovation.
This is because the emotional impact of a story is turkey phone number list influenced by various factors: personal experience, level of education, cultural horizons, prejudices, etc. For example, in perfume advertisements the setting and the message become almost more important than the product, which is not even named; at most it is mentioned or referred to at the end. For a brand's storytelling to be effective, it must respond to specific needs (according to the categorization proposed by Maslow) such as those of identity and belonging , and for this reason it must be able to position itself halfway between tradition and innovation.