What is Messy Middle and Why You Should Consider It
Posted: Sat Jan 04, 2025 3:41 am
Imagine you run an online store for sporting goods. After some targeted research, you know that your target audience frequents Instagram and is mostly made up of men and women between the ages of 18 and 35.
The funnel is structured like this:
An ad on the Instagram page takes the person, still a lead, or a profiled contact, to the landing page. On this landing page, the lead adds his or her email address to download the lead magnet, which can be a technical guide on how to choose running shoes. By going through the funnel, the lead becomes a prospect.
From now on, it becomes important to cultivate contacts by overseas chinese in canada data sending them educational content related to training; sharing new products or tips on how to stay fit.
At the end of this campaign, it would be great to offer a 10 or 15% discount coupon on your first order.
It is important to continue to nurture relationships with customers, sending them educational content to email list members to give advice on how to train effectively, on the tools and/or accessories to use, on nutrition combined with physical activity.
Let's go back to the concept of the Messy Middle .
The Messy Middle differs from the traditional marketing funnel model because it takes into account the increasingly chaotic and non-linear nature of the consumer decision-making process .
The funnel is structured like this:
An ad on the Instagram page takes the person, still a lead, or a profiled contact, to the landing page. On this landing page, the lead adds his or her email address to download the lead magnet, which can be a technical guide on how to choose running shoes. By going through the funnel, the lead becomes a prospect.
From now on, it becomes important to cultivate contacts by overseas chinese in canada data sending them educational content related to training; sharing new products or tips on how to stay fit.
At the end of this campaign, it would be great to offer a 10 or 15% discount coupon on your first order.
It is important to continue to nurture relationships with customers, sending them educational content to email list members to give advice on how to train effectively, on the tools and/or accessories to use, on nutrition combined with physical activity.
Let's go back to the concept of the Messy Middle .
The Messy Middle differs from the traditional marketing funnel model because it takes into account the increasingly chaotic and non-linear nature of the consumer decision-making process .