But what does EAT really mean ?

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Google EAT: Is Quality Synonymous with Usefulness?
Google EAT: Guidelines to Improve the Quality of Your Web Content

The new method of researching the quality of pages was introduced by Google in 2015. Google EAT then made its way into the guidelines for quality raters by modifying, or rather, enriching the document that serves to guide their work.

Google defines that there are high EAT values ​​in denmark phone number list pages and websites of all types, even in Q&A ones ; because even (or perhaps especially) in the information written in forums and within discussions you can find answers on specific and therefore interesting topics.

But what does EAT really mean ?

Expertise is the Experience that the writer must demonstrate to possess with respect to the subject he is talking about. Mastery of the subject comes from having dealt with the same topic several times during one's professional career .

Authoritativeness means A authority , but in the case of online content it is better to talk about authoritativeness. Those who create content are authoritative when they are recognized, when the community identifies them as experts in a sector, therefore an excellent connoisseur of the subject they write about.

Trustworthiness stands for Reliability , a concept strictly linked to the purpose for which a site publishes certain content. In this sense, false, inaccurate or created information is avoided to gain visibility, without purpose or end useful to the user.