Connecting Google Merchant Center to Google Ads

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How Ads Are Shown on Google Shopping
Google Shopping ads can appear in a variety of locations, significantly increasing the visibility of products for advertisers. In SERPs (search engine results pages), Google Shopping ads often appear prominently above or below organic search results, immediately capturing users' attention. They can also appear in the image tab, attracting those users who are searching for products visually.

In addition to search engine visibility, Google Shopping also uses partner sites to extend the reach of ads beyond its own platform. This means that products can be displayed on a wider network, reaching potential buyers who are browsing other websites. This way, online sellers can benefit from greater exposure and increased sales.

How to set up a Google Merchant Center account
To start selling on Google Shopping, the first step is to create a overseas chinese in worldwide data Google Merchant Center account . This account allows you to upload and manage the feed of products that will be displayed in Google Shopping ads. To create an account, you will need to provide your Google credentials and ecommerce details, such as your store name and contact information.

If you already have a Google Merchant Center account, simply connect it to your ecommerce. This connection will automatically synchronize your product data with Google Shopping, making it easier to manage your advertising campaigns and ensuring that your product information is always up to date.

Once you have created your Google Merchant Center account, it is essential to link it to Google Ads to effectively manage your advertising campaigns. This link is a mandatory practice that allows you to synchronize your product data with your advertising campaigns, improving the management and optimization of your ads.

The linking process is simple: from your Merchant Center account, request a link to your Google Ads account. Once linked, you can start creating Shopping campaigns, taking full advantage of the potential of Google Shopping to increase sales and improve your return on investment.