Also read: The 5 most frequently asked questions
Posted: Sat Dec 21, 2024 5:09 am
veryone knows that repeat customers are more valuable than one-time customers. Yet, companies often do surprisingly little to retain customers. But how do you do that if your business is primarily online?
One-time customers usually don’t make money. In fact, many companies lose money on them. It is therefore particularly ineffective to invest in customer acquisition but not in retention. According to Bain & Co.’s study The Value of Online Customer Loyalty, it appears that the average online clothing buyer only becomes profitable for the retailer after the fourth time shopping . According to the study, this means that the retailer must be able to retain the customer for 12 months, just to break even.
Returning customers are the customers you need to rely on. In fact, research from Bain & Co. shows that a customer’s tenth purchase is, on average, almost 80 percent larger than their first. But what is the magic ingredient that makes or keeps a customer loyal? The answer is Customer Experience (CX).
e people are walking past in the background. Without blur or black bars. Because filming on the street is still allowed. “Of course you are still allowed to film and take photographs. The GDPR has even made a special exception for this, for journalistic purposes and artistic expressions. Freedom of expression. As long as you are not kuwait telegram data really going to use the photos, videos, the people recognizable in the images, for advertising or advertisements, there is not much wrong.”
Filming indoors or on the street
Where you film does matter. If you film inside a building, you obviously have to deal with house rules. “Moreover, if you are filming inconspicuously – think of Google Glasses, or filming sneakily with your phone somewhere – then that is called secret photography. That is punishable,” says Charlotte. So pay close attention to house rules and make sure you are not filming inconspicuously.
Post publicly or keep private
Moreover, it makes a difference whether you keep your video to yourself or post it publicly, on YouTube for example. Charlotte: “If you really only film or photograph for yourself, and therefore do not make it public, then you do not fall under the GDPR at all. But that also means that you are not allowed to post your video publicly on YouTube. Whether you do it commercially and earn money with it or not, that does not really matter. It is about the privacy of the people who appear in such a photo or in such a video”.
What are your additions or questions regarding AVG/GDPR and video? Leave a comment! Also read Charlotte's answers to the 5 most frequently asked questions about the AVG .
One-time customers usually don’t make money. In fact, many companies lose money on them. It is therefore particularly ineffective to invest in customer acquisition but not in retention. According to Bain & Co.’s study The Value of Online Customer Loyalty, it appears that the average online clothing buyer only becomes profitable for the retailer after the fourth time shopping . According to the study, this means that the retailer must be able to retain the customer for 12 months, just to break even.
Returning customers are the customers you need to rely on. In fact, research from Bain & Co. shows that a customer’s tenth purchase is, on average, almost 80 percent larger than their first. But what is the magic ingredient that makes or keeps a customer loyal? The answer is Customer Experience (CX).
e people are walking past in the background. Without blur or black bars. Because filming on the street is still allowed. “Of course you are still allowed to film and take photographs. The GDPR has even made a special exception for this, for journalistic purposes and artistic expressions. Freedom of expression. As long as you are not kuwait telegram data really going to use the photos, videos, the people recognizable in the images, for advertising or advertisements, there is not much wrong.”
Filming indoors or on the street
Where you film does matter. If you film inside a building, you obviously have to deal with house rules. “Moreover, if you are filming inconspicuously – think of Google Glasses, or filming sneakily with your phone somewhere – then that is called secret photography. That is punishable,” says Charlotte. So pay close attention to house rules and make sure you are not filming inconspicuously.
Post publicly or keep private
Moreover, it makes a difference whether you keep your video to yourself or post it publicly, on YouTube for example. Charlotte: “If you really only film or photograph for yourself, and therefore do not make it public, then you do not fall under the GDPR at all. But that also means that you are not allowed to post your video publicly on YouTube. Whether you do it commercially and earn money with it or not, that does not really matter. It is about the privacy of the people who appear in such a photo or in such a video”.
What are your additions or questions regarding AVG/GDPR and video? Leave a comment! Also read Charlotte's answers to the 5 most frequently asked questions about the AVG .