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With Value Proposition Canvas, you have an overview of how your value proposition is going to impact your customer’s life. The product-market fit is achieved when the products and services match most of the customer profile’s essential gains and pains. Usually, the Value Proposition Canvas works properly: At the beginning of a startup; To restructure the sales process, in order to understand the customers better; To add a new feature to a product, that may demand great investments, whether of time or resources (or even both); To expand into a new market or customer segment, you need to know how these new customers will receive your product/service.


This canvas is only the first stage. It’s essential to validate the hypothesis benin whatsapp number database by taking tests and getting feedback, which can help go back to the canvas and refine it. This is also important to highlight that the Value Proposition Canvas does not substitute the Business Model Canvas — they work better combined, meaning one does not exclude the other. Value Proposition Canvas Example Let’s explore an example using a fitness app to understand the Value Proposition Canvas in action.


This example will showcase how the two parts of the canvas—the Customer Profile and the Value Map — align to create a clear value proposition. Customer Profile: The Customer Profile focuses on understanding the target user’s Jobs, Pains, and Gains. Customer Jobs: These are tasks the customer wants to accomplish and/or achieve. For a fitness app user, jobs could include tracking workouts, watching their weight, managing diet plans, and achieving fitness goals. Customer Pains: These are frustrations or challenges the customer faces while trying to accomplish their jobs.