After the service is rendered, ask if the Customer is satisfied.
Posted: Sat Dec 21, 2024 5:02 am
Show the "inner workings"
A typical company still represents a "black box" for the Customer. The Client gives money to the manager and then behind closed doors some unknown specialists do something to get the desired result. This is the situation we need to get away from. Openness is a sign of good manners in the services market.
Some restaurant kitchens have glass walls so everyone can see how the food is being prepared. Some companies have gone even further and have a constant video feed from their offices. Of course, you don’t have to go to such extremes, but it’s worth showing the client some of the work from the inside. For example, if you’re promoting a car service, take a series of photos of employees in your branded uniform servicing a car.
It is important to understand: when the Customer sees the "inner workings" of the company, he gets a feeling of control over the process. This gives him confidence and increases trust in the contractor.
Think very carefully about the issue of guarantees.
On the one hand, a broader or longer warranty helps you stand out from your competitors and convince buyers of your professionalism. On the other hand, it is important to know the percentage of defects and breakdowns in the time interval for which you are going to provide this warranty. Otherwise, you risk spending too much time on fulfilling your rash promises.
Sell the amount of work that you can "digest"
Paradoxically, you can sell too many services. The number of your employees is limited, there is a certain critical volume of work that you can do without compromising quality. And this is fraught with a blow to your reputation. Of course, you can subcontract some of your orders, but it is important to make sure in advance that third-party contractors are reliable.
Create an aura of expertise and professionalism around your company
This is facilitated by:
membership in professional organizations;
book publishing;
publication of articles and comments on the Internet and in printed publications;
certificates with the ability to verify them;
letters of recommendation;
photographs against the background of authoritative persons in your niche, prestigious events, professional equipment, etc.;
collections of practical recommendations, checklists with your company logo, etc.;
photographs of employees;
logos of famous companies in the portfolio;
texts about services that are impeccable in terms of spelling, style and typography;
detailed, reasoned responses to comments and questions from readers of your materials;
conducting training events;
the presence of a registered service mark (the notorious “trademark”);
presence in ratings.
Texts that sell services
Use more verbs
More verbs and specifics - this adds dynamics and action whatsapp number indian to the text. To sell a service, it is especially important to show your activity and hard work. "We have been developing websites for 7 years!" sounds much more lively and energetic than "Web resource development has been carried out in our agency for many years!"
Talk about the service "in the client's world"
Terms and definitions familiar to a professional are a dark forest for specialists in other fields. Let an outsider read your texts, make sure that potential clients understand you.
Reframe the service features into benefits for the client
If your approach is meticulously nuanced or uses special technology, be sure to clearly translate this into clear benefits for the client.
For example: we develop websites based on the principle of semantic design (specifics of order fulfillment). This means that the structure of the website initially corresponds to popular search queries on your topic. Due to this, further SEO promotion becomes cheaper and faster - you will receive inexpensive client requests from search faster (we try to sell the service to the client, reformulating the specifics of its provision into clear benefits).
A typical company still represents a "black box" for the Customer. The Client gives money to the manager and then behind closed doors some unknown specialists do something to get the desired result. This is the situation we need to get away from. Openness is a sign of good manners in the services market.
Some restaurant kitchens have glass walls so everyone can see how the food is being prepared. Some companies have gone even further and have a constant video feed from their offices. Of course, you don’t have to go to such extremes, but it’s worth showing the client some of the work from the inside. For example, if you’re promoting a car service, take a series of photos of employees in your branded uniform servicing a car.
It is important to understand: when the Customer sees the "inner workings" of the company, he gets a feeling of control over the process. This gives him confidence and increases trust in the contractor.
Think very carefully about the issue of guarantees.
On the one hand, a broader or longer warranty helps you stand out from your competitors and convince buyers of your professionalism. On the other hand, it is important to know the percentage of defects and breakdowns in the time interval for which you are going to provide this warranty. Otherwise, you risk spending too much time on fulfilling your rash promises.
Sell the amount of work that you can "digest"
Paradoxically, you can sell too many services. The number of your employees is limited, there is a certain critical volume of work that you can do without compromising quality. And this is fraught with a blow to your reputation. Of course, you can subcontract some of your orders, but it is important to make sure in advance that third-party contractors are reliable.
Create an aura of expertise and professionalism around your company
This is facilitated by:
membership in professional organizations;
book publishing;
publication of articles and comments on the Internet and in printed publications;
certificates with the ability to verify them;
letters of recommendation;
photographs against the background of authoritative persons in your niche, prestigious events, professional equipment, etc.;
collections of practical recommendations, checklists with your company logo, etc.;
photographs of employees;
logos of famous companies in the portfolio;
texts about services that are impeccable in terms of spelling, style and typography;
detailed, reasoned responses to comments and questions from readers of your materials;
conducting training events;
the presence of a registered service mark (the notorious “trademark”);
presence in ratings.
Texts that sell services
Use more verbs
More verbs and specifics - this adds dynamics and action whatsapp number indian to the text. To sell a service, it is especially important to show your activity and hard work. "We have been developing websites for 7 years!" sounds much more lively and energetic than "Web resource development has been carried out in our agency for many years!"
Talk about the service "in the client's world"
Terms and definitions familiar to a professional are a dark forest for specialists in other fields. Let an outsider read your texts, make sure that potential clients understand you.
Reframe the service features into benefits for the client
If your approach is meticulously nuanced or uses special technology, be sure to clearly translate this into clear benefits for the client.
For example: we develop websites based on the principle of semantic design (specifics of order fulfillment). This means that the structure of the website initially corresponds to popular search queries on your topic. Due to this, further SEO promotion becomes cheaper and faster - you will receive inexpensive client requests from search faster (we try to sell the service to the client, reformulating the specifics of its provision into clear benefits).