CTR of the snippet
Posted: Sat Dec 21, 2024 5:01 am
5. CTR of the snippet
Snippet CTR is the ratio of the number of people who clicked on the link to those who saw it in the search results. When composing a snippet, you should stick to the golden mean. On the one hand, the text should be intriguing enough to motivate the user to go to the site. On the other hand, the snippet should not mislead the consumer, promising him something that the site owners are not able to give. Otherwise, the number of bounces will increase, the harmful effect of which we mentioned above. We discussed the topic of the ideal snippet in more detail in one of our previous articles. Check it out, it contains a lot of useful information for you, and in an extremely concise form!
6. Social response
Likes, shares, and user comments have a positive effect on website promotion. However, the influence of this factor should not be exaggerated. If you simply add a social media button to your website, it will not do anything by itself. Such buttons are used by a small number of people. Significant traffic is needed for such social activity to become noticeable.
7. Availability of direct traffic
If some users visit your site purposefully and regularly, this is a positive signal for search engines. This means that a community of regular customers is forming around your brand. In general, a gradual increase in brand queries is what is expected from an actively promoted business.
8. Attempts to cheat
Search engines detect attempts to cheat behavioral factors quite quickly and effectively. They analyze the behavior of web resource visitors, thoroughly studying the patterns of user movement on the site. Imitating the behavior of a real user with a program is much more difficult than it seems. Everything secret becomes obvious. And when your reputation is tarnished in the eyes of search engines, it is very difficult to fix it.
Unfortunately, there are many offers of cheating on the Internet. This is very sad. A huge number of entrepreneurs fall for this bait, hoping to cheat and get into the TOP of search results for pennies. Alas, this usually leads to disappointment and even greater expenses due to the need to remove the web resource from sanctions.
Such cheating is nothing more than fraud. We do not use such methods, because we value our reputation and the commercial success of our Customers.
9. Traffic from different sources
It's good when a site has many links from respected resources. Link mass is not as important as before, but it will never completely lose its significance.
At the same time, we must not forget about the quality of these links. Once upon a time, the Internet was filled with garbage sites that were created solely for the purpose of transferring link weight to promoted sites. However, such methods have long since sunk into oblivion and God forbid anyone try to use them now.
10. Repeat visits
If a user returns to a site from bookmarks, it means that he/she has found something particularly useful or interesting on your resource. This is a very positive factor from the point of view of search engine promotion. Few succeed in achieving this. However, this is exactly what you should strive for.
The above ten points can be used as a checklist. These are whatsapp number database fundamental things that will remain important for many years after this article is written.
How to improve behavioral factors
Here are our general recommendations on how to achieve this:
a) Take filling your site with content seriously. Previously, filling a site with texts was treated like buying potatoes for the winter - they bought cheaper and more. This is not possible now. You can't buy a bunch of cheap tests and put more keywords in them in a semi-random manner. The text must do its job - answer the user's questions.
b) Take care of the technical characteristics of your site. In particular, pay attention to the loading speed and adaptation to mobile devices. Usually, some impatient users are lost because these two points were not given due attention.
c) Approach the development and development of the site as a strategic task. You cannot develop a site and forget about it, being confident that now everything will always be fine. A high-quality site needs competent technical support.
And one more fundamentally important remark: it is necessary to approach improving the behavioral indicators of the site in a comprehensive manner. You cannot improve one factor at the expense of another. For example, due to a more sophisticated structure, you can increase the viewing depth, but the number of refusals will also increase. It is important to achieve a balance here.
If you need a website with good behavioral indicators or SEO promotion , contact our agency. We are professionals and are ready to confirm this with letters of gratitude from our Customers.
Snippet CTR is the ratio of the number of people who clicked on the link to those who saw it in the search results. When composing a snippet, you should stick to the golden mean. On the one hand, the text should be intriguing enough to motivate the user to go to the site. On the other hand, the snippet should not mislead the consumer, promising him something that the site owners are not able to give. Otherwise, the number of bounces will increase, the harmful effect of which we mentioned above. We discussed the topic of the ideal snippet in more detail in one of our previous articles. Check it out, it contains a lot of useful information for you, and in an extremely concise form!
6. Social response
Likes, shares, and user comments have a positive effect on website promotion. However, the influence of this factor should not be exaggerated. If you simply add a social media button to your website, it will not do anything by itself. Such buttons are used by a small number of people. Significant traffic is needed for such social activity to become noticeable.
7. Availability of direct traffic
If some users visit your site purposefully and regularly, this is a positive signal for search engines. This means that a community of regular customers is forming around your brand. In general, a gradual increase in brand queries is what is expected from an actively promoted business.
8. Attempts to cheat
Search engines detect attempts to cheat behavioral factors quite quickly and effectively. They analyze the behavior of web resource visitors, thoroughly studying the patterns of user movement on the site. Imitating the behavior of a real user with a program is much more difficult than it seems. Everything secret becomes obvious. And when your reputation is tarnished in the eyes of search engines, it is very difficult to fix it.
Unfortunately, there are many offers of cheating on the Internet. This is very sad. A huge number of entrepreneurs fall for this bait, hoping to cheat and get into the TOP of search results for pennies. Alas, this usually leads to disappointment and even greater expenses due to the need to remove the web resource from sanctions.
Such cheating is nothing more than fraud. We do not use such methods, because we value our reputation and the commercial success of our Customers.
9. Traffic from different sources
It's good when a site has many links from respected resources. Link mass is not as important as before, but it will never completely lose its significance.
At the same time, we must not forget about the quality of these links. Once upon a time, the Internet was filled with garbage sites that were created solely for the purpose of transferring link weight to promoted sites. However, such methods have long since sunk into oblivion and God forbid anyone try to use them now.
10. Repeat visits
If a user returns to a site from bookmarks, it means that he/she has found something particularly useful or interesting on your resource. This is a very positive factor from the point of view of search engine promotion. Few succeed in achieving this. However, this is exactly what you should strive for.
The above ten points can be used as a checklist. These are whatsapp number database fundamental things that will remain important for many years after this article is written.
How to improve behavioral factors
Here are our general recommendations on how to achieve this:
a) Take filling your site with content seriously. Previously, filling a site with texts was treated like buying potatoes for the winter - they bought cheaper and more. This is not possible now. You can't buy a bunch of cheap tests and put more keywords in them in a semi-random manner. The text must do its job - answer the user's questions.
b) Take care of the technical characteristics of your site. In particular, pay attention to the loading speed and adaptation to mobile devices. Usually, some impatient users are lost because these two points were not given due attention.
c) Approach the development and development of the site as a strategic task. You cannot develop a site and forget about it, being confident that now everything will always be fine. A high-quality site needs competent technical support.
And one more fundamentally important remark: it is necessary to approach improving the behavioral indicators of the site in a comprehensive manner. You cannot improve one factor at the expense of another. For example, due to a more sophisticated structure, you can increase the viewing depth, but the number of refusals will also increase. It is important to achieve a balance here.
If you need a website with good behavioral indicators or SEO promotion , contact our agency. We are professionals and are ready to confirm this with letters of gratitude from our Customers.