An example of an ad from our advertising campaign based on this motif.
Posted: Sat Dec 21, 2024 5:01 am
26. Get an adrenaline rush / test your strength. Interestingly, this motive is used not only in promoting extreme sports products, but also in advertising computer games. Many people want to feel like heroes, even those who have never seen anything more dangerous in their lives than a dwarf with Alfion's axe.
27. To be “like everyone else.” The desire not to stand out and not to lag behind is so popular and strong that it can be considered a separate motive.
28. Stop being "like everyone else". On the contrary, some people are simply obsessed with rebellion. This type of protest is especially characteristic of schoolchildren and students.
Hundreds of thousands of different goods are bought in the world in the name of these motives by people of different nations, views and social status.
How to Interest a Client Correctly
We recommend that you take into account the following nuances:
a) Don't overload. Choose the main motive that is most important to the target audience and supplement it with several others. If your advertisement is very short, limit yourself to one motive. For example, in modern slogan writing, it is common practice to come up with a series of slogans - each slogan is dedicated to one motive for making a purchase.
b) Do not appeal to motives that are completely insignificant for your product - this will not strengthen, but on the contrary, will weaken the effect of your advertising.
c) "Try on" all the buyer motives listed in this article on whatsapp number canada your product. Perhaps you have been selling your product for years, but have not thought about any reason to buy it that is significant for the buyer.
d) Make sure you understand your target audience's purchasing motives. Tefal marketers have been convinced for years that housewives buy their frying pans because they can fry without oil, thanks to the non-stick coating. But it turns out that the main incentive for buyers was different - such cookware is simply easy to clean! After Tefal marketers adjusted the advertising message accordingly, sales increased:
d) Look for genuine, not stated by the buyer motives. The buyer's own arguments do not always reflect his true motives. For example, modestly living students who buy phones from a very well-known company often argue this with the high quality of the manufacturer's products, a good camera and many functions. However, the real motive is often the desire to be fashionable, relevant, the desire to arouse the envy of others.
In general, communication with clients is a whole science. Here you need not only to have theoretical training, but also to regularly test the advertising ideas that have arisen. Each case is individual. If you work with us , you can be sure that we will delve into the specifics of your case, trying to determine the purchasing motives of your clients as accurately as possible!
27. To be “like everyone else.” The desire not to stand out and not to lag behind is so popular and strong that it can be considered a separate motive.
28. Stop being "like everyone else". On the contrary, some people are simply obsessed with rebellion. This type of protest is especially characteristic of schoolchildren and students.
Hundreds of thousands of different goods are bought in the world in the name of these motives by people of different nations, views and social status.
How to Interest a Client Correctly
We recommend that you take into account the following nuances:
a) Don't overload. Choose the main motive that is most important to the target audience and supplement it with several others. If your advertisement is very short, limit yourself to one motive. For example, in modern slogan writing, it is common practice to come up with a series of slogans - each slogan is dedicated to one motive for making a purchase.
b) Do not appeal to motives that are completely insignificant for your product - this will not strengthen, but on the contrary, will weaken the effect of your advertising.
c) "Try on" all the buyer motives listed in this article on whatsapp number canada your product. Perhaps you have been selling your product for years, but have not thought about any reason to buy it that is significant for the buyer.
d) Make sure you understand your target audience's purchasing motives. Tefal marketers have been convinced for years that housewives buy their frying pans because they can fry without oil, thanks to the non-stick coating. But it turns out that the main incentive for buyers was different - such cookware is simply easy to clean! After Tefal marketers adjusted the advertising message accordingly, sales increased:
d) Look for genuine, not stated by the buyer motives. The buyer's own arguments do not always reflect his true motives. For example, modestly living students who buy phones from a very well-known company often argue this with the high quality of the manufacturer's products, a good camera and many functions. However, the real motive is often the desire to be fashionable, relevant, the desire to arouse the envy of others.
In general, communication with clients is a whole science. Here you need not only to have theoretical training, but also to regularly test the advertising ideas that have arisen. Each case is individual. If you work with us , you can be sure that we will delve into the specifics of your case, trying to determine the purchasing motives of your clients as accurately as possible!