Website design development - charming the buyer with unity of style
Posted: Sat Dec 21, 2024 5:00 am
Customers buy from those they trust. A website design developed by a professional inspires this trust. In this article, we will tell you how seemingly insignificant details of a web resource design signal to the user, “These are serious professionals, you can do business with them!” And the good old principle of design will help us with this — uniformity.
Why is it so important to maintain a consistent style in website design?
The Internet is full of gorgeous website templates. Some of them can be bought inexpensively, while others can be downloaded for free. However, serious entrepreneurs usually order website design development specifically for their project. And here we are not talking about ambitions, but about sober calculation.
Once an amateur downloads a website template they like, adds their company logo, photos and other content, the original charm of the template disappears somewhere. Everything seems neat, but something is “off”. The reason is simple - the amateur creating the web resource did not take into account the principle of uniformity.
The essence of this creative rule of website design development comes down to the following - visual elements should be united by some common, repeating features. Only in this way will the design be perceived as something harmonious and whole. Uniformity in design can manifest itself in repetition:
geometric shapes;
colors and their combinations;
bends and line thickness;
invoices, etc.
And here is where the problem with the "template site" arises. What kind of unity of style can we talk about if the logo squeezed into the header has nothing in common with the design of the site template, and the illustrations are plucked from different photo shoots, sometimes even without applying filters in professional graphic editors!
That is why the company's corporate style is created first and then, based on it, the stages of website design development are completed. Well, if the Customer does not bother with creating a corporate style, the logo can serve as a starting point for the web designer's creativity.
Web Design Development - A Real Case
Now let's look at this with a real-life example.
A distributor of laboratory and production equipment recently contacted us. The website was needed urgently. They gave us only two weeks, but did not interfere with the process at all. This allowed our designers to demonstrate their professionalism to the fullest extent, without wasting time on implementing the client’s unforeseen “wants”, which often whatsapp korean number destroy the very essence of the original design concept. As a result, the Customer received a web resource developed in strict accordance with the principle of uniformity and other design rules. This is the Labomet website , available for review in our portfolio.
The first thing we did was design a logo. Since the company works with the latest high-tech equipment, we decided to use a sans-serif font. It looks modern and doesn’t look “dirty” even on the smallest monitors.
They decided to use a combined logo, that is, including both the textual inscription of the company name and an icon. The icon was placed inside the inscription, replacing the letter "o" with it.
Why did we choose a regular hexagon, often called a hexagon, as a graphic symbol? Most people associate this symbol with exact science since their school chemistry lessons.
Why is it so important to maintain a consistent style in website design?
The Internet is full of gorgeous website templates. Some of them can be bought inexpensively, while others can be downloaded for free. However, serious entrepreneurs usually order website design development specifically for their project. And here we are not talking about ambitions, but about sober calculation.
Once an amateur downloads a website template they like, adds their company logo, photos and other content, the original charm of the template disappears somewhere. Everything seems neat, but something is “off”. The reason is simple - the amateur creating the web resource did not take into account the principle of uniformity.
The essence of this creative rule of website design development comes down to the following - visual elements should be united by some common, repeating features. Only in this way will the design be perceived as something harmonious and whole. Uniformity in design can manifest itself in repetition:
geometric shapes;
colors and their combinations;
bends and line thickness;
invoices, etc.
And here is where the problem with the "template site" arises. What kind of unity of style can we talk about if the logo squeezed into the header has nothing in common with the design of the site template, and the illustrations are plucked from different photo shoots, sometimes even without applying filters in professional graphic editors!
That is why the company's corporate style is created first and then, based on it, the stages of website design development are completed. Well, if the Customer does not bother with creating a corporate style, the logo can serve as a starting point for the web designer's creativity.
Web Design Development - A Real Case
Now let's look at this with a real-life example.
A distributor of laboratory and production equipment recently contacted us. The website was needed urgently. They gave us only two weeks, but did not interfere with the process at all. This allowed our designers to demonstrate their professionalism to the fullest extent, without wasting time on implementing the client’s unforeseen “wants”, which often whatsapp korean number destroy the very essence of the original design concept. As a result, the Customer received a web resource developed in strict accordance with the principle of uniformity and other design rules. This is the Labomet website , available for review in our portfolio.
The first thing we did was design a logo. Since the company works with the latest high-tech equipment, we decided to use a sans-serif font. It looks modern and doesn’t look “dirty” even on the smallest monitors.
They decided to use a combined logo, that is, including both the textual inscription of the company name and an icon. The icon was placed inside the inscription, replacing the letter "o" with it.
Why did we choose a regular hexagon, often called a hexagon, as a graphic symbol? Most people associate this symbol with exact science since their school chemistry lessons.