How to do SEO for blogs and optimize your articles?
Posted: Sat Dec 28, 2024 4:15 am
To improve your web positioning , you need to apply SEO techniques to each of your posts. Below, we explain the basic aspects to which you should pay attention:
Keyword research
In the content planning stage, you should research and analyze keywords to find what content your audience is interested in. This is the starting point for optimizing your posts.
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There are various tools that will help you research keywords such as Google Keyword Finder, Ahrefs or Ubersuggest.
In addition to the main search term, you should choose LSI ( Latent Semantic Indexing ). These are synonyms for keywords that serve to provide more context and help bots better understand what a post is about.
Some keyword ideas that Ubersuggest suggests for “protein for athletes” are as follows:
Optimize the title
The title or H1 heading of your post should include the main keyword. It should be clear, direct brazil telegram phone numbers refer to the content of the post. Make sure it is no longer than 65 characters, including spaces.
Post structure
Use H2, H3, H4, etc. headings in your post. These will make the content look better and easier to read. Also, bots analyze these headings to understand the post.
At least one of the headings or subheadings must include the main keyword. And the length of the text of each one must not exceed 300 words.
In addition, the keyword should appear at least three times in the body of the text, although this depends on the length of the text, and the writing should be natural. In addition, you should include LSI to demonstrate that you have knowledge on the topic.
Includes a table of contents
There are plugins that allow you to include a table of contents for each post. Here the sections will be displayed and the user can see how the post is divided and click on the link they are interested in to go directly to that section.
Optimize image alt text
Another important SEO point to optimize your blog are the images. They must be of quality, refer to the topic and be optimized. Word processors allow you to modify the alternative text of the images and you must do so. At least one of them must have the main keyword.
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Change the Alt-Text to a phrase that identifies the image and the content of the post. The alternative text will also help the images to rank in Google Images and become another way to attract traffic.
On the other hand, this text is what is displayed on the screen when an image cannot load and what is read when the visitor has a visual deficiency.
Interlinking
This consists of adding internal links to your posts to increase the authority of those pages. These links also help search engines better understand the topic and find other pages on your blog.
To place internal links, keywords are used as anchor text and these must read naturally in the text.
Optimize the URL
Three important aspects that an optimized URL must have when thinking about SEO for blogs are:
It should be short.
Include the keyword.
It is timeless.
The URL appears in the search result and makes it easier for the user to understand the content of the page.
Metadata
Metadata is the data that appears on the results page when a search is performed and provides information about a page. It appears below the URL.
The meta title should include the keyword as early in the text as possible. It should be short so that its visibility in the SERP is not affected.
The meta description is a short text that summarizes the content of the page. It should be between 150 and 160 characters maximum and should also include the keyword.
These aspects of web optimization are basic for Google; however, there are other search engines such as DuckDuckGo or Bing that you should also use if you want to position yourself in them.
Keyword research
In the content planning stage, you should research and analyze keywords to find what content your audience is interested in. This is the starting point for optimizing your posts.
Post: SEO Optimization Tips for Magento
There are various tools that will help you research keywords such as Google Keyword Finder, Ahrefs or Ubersuggest.
In addition to the main search term, you should choose LSI ( Latent Semantic Indexing ). These are synonyms for keywords that serve to provide more context and help bots better understand what a post is about.
Some keyword ideas that Ubersuggest suggests for “protein for athletes” are as follows:
Optimize the title
The title or H1 heading of your post should include the main keyword. It should be clear, direct brazil telegram phone numbers refer to the content of the post. Make sure it is no longer than 65 characters, including spaces.
Post structure
Use H2, H3, H4, etc. headings in your post. These will make the content look better and easier to read. Also, bots analyze these headings to understand the post.
At least one of the headings or subheadings must include the main keyword. And the length of the text of each one must not exceed 300 words.
In addition, the keyword should appear at least three times in the body of the text, although this depends on the length of the text, and the writing should be natural. In addition, you should include LSI to demonstrate that you have knowledge on the topic.
Includes a table of contents
There are plugins that allow you to include a table of contents for each post. Here the sections will be displayed and the user can see how the post is divided and click on the link they are interested in to go directly to that section.
Optimize image alt text
Another important SEO point to optimize your blog are the images. They must be of quality, refer to the topic and be optimized. Word processors allow you to modify the alternative text of the images and you must do so. At least one of them must have the main keyword.
Post: Get to know the Page Experience Report
Change the Alt-Text to a phrase that identifies the image and the content of the post. The alternative text will also help the images to rank in Google Images and become another way to attract traffic.
On the other hand, this text is what is displayed on the screen when an image cannot load and what is read when the visitor has a visual deficiency.
Interlinking
This consists of adding internal links to your posts to increase the authority of those pages. These links also help search engines better understand the topic and find other pages on your blog.
To place internal links, keywords are used as anchor text and these must read naturally in the text.
Optimize the URL
Three important aspects that an optimized URL must have when thinking about SEO for blogs are:
It should be short.
Include the keyword.
It is timeless.
The URL appears in the search result and makes it easier for the user to understand the content of the page.
Metadata
Metadata is the data that appears on the results page when a search is performed and provides information about a page. It appears below the URL.
The meta title should include the keyword as early in the text as possible. It should be short so that its visibility in the SERP is not affected.
The meta description is a short text that summarizes the content of the page. It should be between 150 and 160 characters maximum and should also include the keyword.
These aspects of web optimization are basic for Google; however, there are other search engines such as DuckDuckGo or Bing that you should also use if you want to position yourself in them.