Why Featured Snippets Are Important for SEO?
Posted: Sat Dec 28, 2024 4:10 am
Featured snippets represent an opportunity to get more clicks, i.e. increase your click-through rate (CTR) from organic search, without having to aim for the top spots . Featured snippets are often called position zero for this very reason.
When a user clicks on the featured snippet link, they will go directly to the part of your page where that content is, although if you offer more relevant information, they might stay browsing your site.
Featured snippets also help achieve zero-click searches, as users will get the information they are looking for without having to click.
These take up almost all of the space on the first screenshot or above the fold, which means you'll get a lot of exposure and keep your website visible. This goes a long way to increasing the number of clicks.
Featured snippets give you the opportunity to promote your brand; they are a brazil telegram lead of doing branding.
Overall, the advantage of featured snippets is that any business, regardless of size, budget, or SEO , can get featured in snippets and gain exposure.
Post: Wordpress and web positioning
How does Google choose featured snippets?
Google's automated systems decide whether or not a page is included as a featured snippet, taking into account whether it stands out for a specific search. User feedback also influences Google's decision.
How to optimize your website for featured snippets?
Google says that you cannot mark your page for featured snippet use, because their systems are what determine whether a page answers a user's query. However, there are a few things you can do to optimize your site for featured snippets.
The first thing you need to do is find keywords that have featured snippets. That is, when creating content, the first thing you should do is search and see if that result has snippets. This way, you'll know what Google shows and you'll see the best way to optimize it.
Find content ideas in the More Questions box. And use tools like Ahrefs, Answer the Public, and more to find content ideas that can rank in featured snippets.
Next, optimize for featured snippets:
If you have already chosen a keyword, what you can do now is give a short definition of 40-60 words. The definition should be objective, without any opinion.
If you want your content to appear as a table in featured snippets then you should put a table in your content.
On the other hand, if you want to appear with a list, present the content as a list in your html within an h2 or h3. Or you could also make the steps as an h2, placing Step 1, Step 2 and so on.
Work on improving the structure of an existing post to get more snippets, or create new content with snippets in mind.
Also optimize your website for long-tail keywords, as these are the ones that are commonly used in voice searches.
And add structured data to your website, remember that Rich Snippets are pieces of information that are displayed in Google search results. These include additional information, such as reviews, prices and opening hours. This extra information is typically in the form of code, structured data markup and is in HTML. The most commonly used rich snippets are reviews, recipes, movies, events.
Add a How-to section to your page. How-to guides are more likely to make it to featured snippets.
Add videos to your content.
Post: 6 WordPress plugins that will make your website more mobile-friendly
How to find featured snippets you already have and optimize them?
In Google Console you will not be able to see if any of your pages have Rich Snippets, but with tools like Semrush and Ahref, when analyzing a website you will be able to explore this topic.
In the first one, you can select the filter to see if you have any keywords in the snippets in the organic research section. In Ahrefs, you can go to Site Explorer, under Organic Keywords, and filter the results for featured snippets.
The recommendation would be that if you have content already positioned as a featured snippet, do not change or edit it , unless you see a problem with the format, a spelling mistake or some incorrect information. Since any change could cause the snippet to lose out to your competition.
Featured Snippets can increase website traffic, improve click-through rates, and ultimately boost conversions by appearing in other types of results. Therefore, it is important to consider optimizing your website with featured snippets in mind in any website’s SEO strategy.
When a user clicks on the featured snippet link, they will go directly to the part of your page where that content is, although if you offer more relevant information, they might stay browsing your site.
Featured snippets also help achieve zero-click searches, as users will get the information they are looking for without having to click.
These take up almost all of the space on the first screenshot or above the fold, which means you'll get a lot of exposure and keep your website visible. This goes a long way to increasing the number of clicks.
Featured snippets give you the opportunity to promote your brand; they are a brazil telegram lead of doing branding.
Overall, the advantage of featured snippets is that any business, regardless of size, budget, or SEO , can get featured in snippets and gain exposure.
Post: Wordpress and web positioning
How does Google choose featured snippets?
Google's automated systems decide whether or not a page is included as a featured snippet, taking into account whether it stands out for a specific search. User feedback also influences Google's decision.
How to optimize your website for featured snippets?
Google says that you cannot mark your page for featured snippet use, because their systems are what determine whether a page answers a user's query. However, there are a few things you can do to optimize your site for featured snippets.
The first thing you need to do is find keywords that have featured snippets. That is, when creating content, the first thing you should do is search and see if that result has snippets. This way, you'll know what Google shows and you'll see the best way to optimize it.
Find content ideas in the More Questions box. And use tools like Ahrefs, Answer the Public, and more to find content ideas that can rank in featured snippets.
Next, optimize for featured snippets:
If you have already chosen a keyword, what you can do now is give a short definition of 40-60 words. The definition should be objective, without any opinion.
If you want your content to appear as a table in featured snippets then you should put a table in your content.
On the other hand, if you want to appear with a list, present the content as a list in your html within an h2 or h3. Or you could also make the steps as an h2, placing Step 1, Step 2 and so on.
Work on improving the structure of an existing post to get more snippets, or create new content with snippets in mind.
Also optimize your website for long-tail keywords, as these are the ones that are commonly used in voice searches.
And add structured data to your website, remember that Rich Snippets are pieces of information that are displayed in Google search results. These include additional information, such as reviews, prices and opening hours. This extra information is typically in the form of code, structured data markup and is in HTML. The most commonly used rich snippets are reviews, recipes, movies, events.
Add a How-to section to your page. How-to guides are more likely to make it to featured snippets.
Add videos to your content.
Post: 6 WordPress plugins that will make your website more mobile-friendly
How to find featured snippets you already have and optimize them?
In Google Console you will not be able to see if any of your pages have Rich Snippets, but with tools like Semrush and Ahref, when analyzing a website you will be able to explore this topic.
In the first one, you can select the filter to see if you have any keywords in the snippets in the organic research section. In Ahrefs, you can go to Site Explorer, under Organic Keywords, and filter the results for featured snippets.
The recommendation would be that if you have content already positioned as a featured snippet, do not change or edit it , unless you see a problem with the format, a spelling mistake or some incorrect information. Since any change could cause the snippet to lose out to your competition.
Featured Snippets can increase website traffic, improve click-through rates, and ultimately boost conversions by appearing in other types of results. Therefore, it is important to consider optimizing your website with featured snippets in mind in any website’s SEO strategy.