Analyse your best performing blogs
Posted: Thu Dec 26, 2024 7:04 am
Now you have all your information it’s time to present it in a way which turns it into a powerful piece of marketing kit. You’ll want to focus on a number of different aspects, primarily:
Background: Who they are, how old they are, what they do, any relevant information about hobbies and education.
Demographic: Gender, age, household income, lifestyle (city-dwelling, rural, market town etc.)
Identifiers: Any key buzzwords these buyers respond to or which encapsulate their outlook. Any mannerisms or stereotypes which could sum the group up
Ultimate Goal: What using your service/product will help them to achieve. (Impress friends, save money, become a domestic goddess)
Immediate Challenges: What may be getting in the way of the vk database buyer using your product/service? (price, accessibility, lack of understanding)
Ultimate Challenges: What may stand between the buyer and achieving their ultimate goal? (lack of time, lack of equipment, lack of knowledge)
How You Help: How your business can address all challenges faced by your buyer, making their buying journey smoother and faster. How you can help them to achieve their goals.
Real Quotes: Include real quotes from research and interviews. These will help your team to really understand where buyers are coming from and get to grips with their mindset
Common Objections: Include the common barriers which stand between a potential customer and a purchase. Your sales team will be able to contribute here, highlighting key objections potential customers raise during the sales process
Marketing Message: How should your service or product be communicated to the buyer persona you have outlined here?
Step 3: Involve Your Whole Team
Now you’ve put all this hard work into developing your personas, it’s time to share it with your entire team. All too often, buyer personas are consigned to a corner of the marketing department never to be seen again.
For the best effect, however, everyone in your business should be familiar with your key buyer personas. Set up a meeting to run through them and distribute accessible, easily digestible copies for use in the office. It sounds simple, but including a stock image of each ‘buyer persona’ will help your team to connect with your target markets and put your information into action across the board.
Background: Who they are, how old they are, what they do, any relevant information about hobbies and education.
Demographic: Gender, age, household income, lifestyle (city-dwelling, rural, market town etc.)
Identifiers: Any key buzzwords these buyers respond to or which encapsulate their outlook. Any mannerisms or stereotypes which could sum the group up
Ultimate Goal: What using your service/product will help them to achieve. (Impress friends, save money, become a domestic goddess)
Immediate Challenges: What may be getting in the way of the vk database buyer using your product/service? (price, accessibility, lack of understanding)
Ultimate Challenges: What may stand between the buyer and achieving their ultimate goal? (lack of time, lack of equipment, lack of knowledge)
How You Help: How your business can address all challenges faced by your buyer, making their buying journey smoother and faster. How you can help them to achieve their goals.
Real Quotes: Include real quotes from research and interviews. These will help your team to really understand where buyers are coming from and get to grips with their mindset
Common Objections: Include the common barriers which stand between a potential customer and a purchase. Your sales team will be able to contribute here, highlighting key objections potential customers raise during the sales process
Marketing Message: How should your service or product be communicated to the buyer persona you have outlined here?
Step 3: Involve Your Whole Team
Now you’ve put all this hard work into developing your personas, it’s time to share it with your entire team. All too often, buyer personas are consigned to a corner of the marketing department never to be seen again.
For the best effect, however, everyone in your business should be familiar with your key buyer personas. Set up a meeting to run through them and distribute accessible, easily digestible copies for use in the office. It sounds simple, but including a stock image of each ‘buyer persona’ will help your team to connect with your target markets and put your information into action across the board.