5 examples of personalized marketing
Posted: Thu Dec 26, 2024 4:18 am
Google Analytics is the most popular platform, but it has a major pitfall: it can only measure anonymous visitor activity over the course of one session. That makes it impossible to see when longer sequences of personalized campaigns that might take multiple visits lead to a purchase.
This is where a dedicated personalization tool like OptiMonk has an advantage. OptiMonk tracks each individual’s customer journey from beginning to end, which allows you to attribute conversions and revenue to personalized campaigns over long periods.
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Now that we’ve gone through the basics, let’s take a look at some examples of personalized marketing done well.
1. Apple Music
Apple Music (and similar services like Spotify) contain many great examples of content personalization.
As you listen to more and more music, Apple creates a taste profile for you. It’s based on an algorithm that tracks what millions of other users like to add to their playlists, and then finds songs you’ve probably never heard before but might like.
This use of data enables Apple to provide their customers with personalized content.
Apple Music content personalization example
2. Asos
This is where a dedicated personalization tool like OptiMonk has an advantage. OptiMonk tracks each individual’s customer journey from beginning to end, which allows you to attribute conversions and revenue to personalized campaigns over long periods.
Fast-track your ecommerce uae consumer email list business with our brand-new, free Website Personalization video course. Learn the latest tips and tricks from our CEO and take your business to the next level with the power of personalization!
Now that we’ve gone through the basics, let’s take a look at some examples of personalized marketing done well.
1. Apple Music
Apple Music (and similar services like Spotify) contain many great examples of content personalization.
As you listen to more and more music, Apple creates a taste profile for you. It’s based on an algorithm that tracks what millions of other users like to add to their playlists, and then finds songs you’ve probably never heard before but might like.
This use of data enables Apple to provide their customers with personalized content.
Apple Music content personalization example
2. Asos