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Promote your company's unique position on a popup

Posted: Thu Dec 26, 2024 4:17 am
by Shakil1984
To achieve that, you should highlight your USP everywhere: not just on the homepage of your online store, but also in your ad copy and on your marketing messages, including your popups.

Check out this email popup below that’s shown to new visitors after they’ve spent a little bit of time on the site. It reinforces the USP of the website to make sure that visitors know the unique benefits they offer before subscribing.

Here’s another example turkey customer email list from ClickUp. They highlight their USP on a simple yet effective popup, which perfectly matches their brand style guide:

Clickup popup design example
Sticky bars are also a powerful way to highlight your unique selling proposition to visitors who haven’t seen it yet.

For example, you can use a sticky bar to promote your USP. It displays your message without disrupting your visitors’ browsing experience.




If you’d like to learn about popups and how to use them the right way to increase your revenue, check out The Ultimate Guide to Popups.

Ultimate popup guide
FAQ
Do products need to be completely unique to have a strong USP?
Products do not necessarily need to be completely unique in order to have a strong USP. Instead, it’s important to identify a specific niche in the market where you can establish your brand as distinct from the competition.