Slogan: How to Create a Legendary Phrase
Posted: Tue Dec 24, 2024 8:10 am
" Don't slow down - have a Snickers! ", " Your cat would buy Whiskas ", " Free Volvo ". Only those who haven't heard them won't remember these famous phrases. They are catchy, memorable, and evoke pleasant associations rather than irritation. Years later, such advertising is spinning in your head. It's a masterstroke to create a slogan that clings so firmly to your memory.
To get a similar solution, you can order the service from Fractus.
Slogan
What is a slogan, who uses it
An advertising phrase is how a slogan can be c armenia email lis haracterized. It consists of several words that reflect the main message of the brand. In a word, it is a concentrate. It conveys an action, therefore sloganing (the process of creation) actively uses verbs. A slogan is advertising not in a visual form, like a logo, but in a verbal one. But it is closely related to the logo. It is used for any object: a brand, a product , a service, even a person.
Signs of a quality slogan
The phrase that the consumer will remember and associate with the object contains markers such as:
Accuracy. The clearest possible display of the brand or product's purpose.
Brevity. The meaning must be contained in a few words.
Simplicity. No complex phrases, words, meanings – the consumer should perceive the message instantly.
Memorability. Rhythm, rhyme, and euphony work best: " There's an idea - there's IKEA ."
Uniqueness. Even a hint of an existing phrase is unacceptable - it will simply get lost among similar ones.
Appeal to the target audience. The object works for them, and you need to speak their language.
The result is not just memorable, but motivating slogans: they become a response to the audience’s request and encourage them to take action.
What forms does a slogan take?
The advertising phrase can be:
Claim : " The most delicious protection against caries ", Orbit.
Calling it " Just Do It ," Nike.
Appeal : " Because You're Worth It ," L'Oréal.
Literary devices – puns, alliteration, metaphors: “ Cleanliness – pure Tide ” in a detergent advertisement, “ Be fruitful and multiply! ” for copy machines.
What forms does a slogan take?
Stages of creation
The process of creating a slogan consists of several stages. These are:
Analysis. The product, brand, market, and competitors are studied. As a result, the goal is determined – product promotion or transfer of the brand spirit.
Map of associations. Points of contact with the advertising object are visualized. Many interpretations can be found.
Generating options. All ideas need to be recorded. Even seemingly inappropriate and absurd ones – sometimes such ideas take off.
Choosing the best. From all the options, several worthy ones are selected, most importantly – accurate ones. After that, advertising slogans are honed until only one remains.
Testing. You can't release a half-baked slogan into the world. You first need to test it on a focus group of consumers, not colleagues or acquaintances.
Benefits of working with Fractus
When you need a company slogan that is recognizable, precise, and concise, you should contact Fractus.
The work consists of several stages. First, we will study the product and brand, define the task of the slogan, create several options, and choose the best one. As a result of cooperation, you will receive a fully solved task: several specialists will work on it, each a professional in their field. In addition, there is the necessary equipment and software.
Everything is absolutely transparent, as we work under a contract. We negotiate the cost individually.
Need to order a slogan? Trust this difficult task to us. You will save a lot of time and get an effective call to action that will certainly bring profit.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online stor
To get a similar solution, you can order the service from Fractus.
Slogan
What is a slogan, who uses it
An advertising phrase is how a slogan can be c armenia email lis haracterized. It consists of several words that reflect the main message of the brand. In a word, it is a concentrate. It conveys an action, therefore sloganing (the process of creation) actively uses verbs. A slogan is advertising not in a visual form, like a logo, but in a verbal one. But it is closely related to the logo. It is used for any object: a brand, a product , a service, even a person.
Signs of a quality slogan
The phrase that the consumer will remember and associate with the object contains markers such as:
Accuracy. The clearest possible display of the brand or product's purpose.
Brevity. The meaning must be contained in a few words.
Simplicity. No complex phrases, words, meanings – the consumer should perceive the message instantly.
Memorability. Rhythm, rhyme, and euphony work best: " There's an idea - there's IKEA ."
Uniqueness. Even a hint of an existing phrase is unacceptable - it will simply get lost among similar ones.
Appeal to the target audience. The object works for them, and you need to speak their language.
The result is not just memorable, but motivating slogans: they become a response to the audience’s request and encourage them to take action.
What forms does a slogan take?
The advertising phrase can be:
Claim : " The most delicious protection against caries ", Orbit.
Calling it " Just Do It ," Nike.
Appeal : " Because You're Worth It ," L'Oréal.
Literary devices – puns, alliteration, metaphors: “ Cleanliness – pure Tide ” in a detergent advertisement, “ Be fruitful and multiply! ” for copy machines.
What forms does a slogan take?
Stages of creation
The process of creating a slogan consists of several stages. These are:
Analysis. The product, brand, market, and competitors are studied. As a result, the goal is determined – product promotion or transfer of the brand spirit.
Map of associations. Points of contact with the advertising object are visualized. Many interpretations can be found.
Generating options. All ideas need to be recorded. Even seemingly inappropriate and absurd ones – sometimes such ideas take off.
Choosing the best. From all the options, several worthy ones are selected, most importantly – accurate ones. After that, advertising slogans are honed until only one remains.
Testing. You can't release a half-baked slogan into the world. You first need to test it on a focus group of consumers, not colleagues or acquaintances.
Benefits of working with Fractus
When you need a company slogan that is recognizable, precise, and concise, you should contact Fractus.
The work consists of several stages. First, we will study the product and brand, define the task of the slogan, create several options, and choose the best one. As a result of cooperation, you will receive a fully solved task: several specialists will work on it, each a professional in their field. In addition, there is the necessary equipment and software.
Everything is absolutely transparent, as we work under a contract. We negotiate the cost individually.
Need to order a slogan? Trust this difficult task to us. You will save a lot of time and get an effective call to action that will certainly bring profit.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online stor