Also known as CTR, this measures the
Posted: Tue Dec 24, 2024 6:39 am
Also known as CTR, this measures the percentage of people who click on an ad or promotion to arrive at your blog. It’s a term most often used to measure the success of an online advertising campaign. The CTR can be used to gauge how well keywords in your ad campaigns are performing. Having a high clickthrough rate does not assure a good conversion rate. CTR depends on various factors, such as channel (search, display, email), industry (B2B, tech), creative type (banners, text), and targeting (broad vs. precise).
58. CAPTCHA
Short for ‘Completely Automated Public Turing Test To Tell Computers and Humans Apart,’ this is a challenge-response test that’s commonly used by bloggers and on websites of all kinds to determine if a user who wants to access information is a human or a bot—and these are particularly useful for eCommerce website builders to verify transaction data.
CAPTCHA Screenshot Example Blogging Terms Glossary
59. Content Marketing
Creating high-quality content that’s designed to attract readers who could algeria phone number material become a customer of your business. Content marketing is often used to support your sales funnel to answer key questions & objections, educate prospects, eliminate doubts, and provide genuine value to build meaningful relationships with your potential customers. Check out my guide to developing a smart content marketing strategy here.
60. Content Syndication
Syndication is the practice of having your blog content posted on another site after it’s been first published on your own blog. Content syndication can take the form of a simple link, thumbnail, snippet, or even a run of your entire blog post (with a link back to your original article on your blog).
61. Content Upgrade
An incentive is given to blog readers in exchange for signing up to join your email list. Content upgrades are directly related to the topic discussed in a particular article and usually take the form of a free course, template, worksheet, or other downloadable asset that furthers the education on the topic at hand.
For example, the content upgrade I promote in both my guides about how to write a blog post and how to outline a blog post is my copy/paste blog post template for starting out your own winning blog writing process:
Blog Post Template Screenshot Example in Content Upgrade Blogging Terms
62. Conversion Rate
The percentage of visitors on your blog who converted into completing a particular success metric. An example of a conversion rate could be the percentage of readers who joined your email list after reading a particular blog post—or the effectiveness of your blogger outreach campaign (to lead to new guest blogging opportunities, partnerships, or otherwise).
58. CAPTCHA
Short for ‘Completely Automated Public Turing Test To Tell Computers and Humans Apart,’ this is a challenge-response test that’s commonly used by bloggers and on websites of all kinds to determine if a user who wants to access information is a human or a bot—and these are particularly useful for eCommerce website builders to verify transaction data.
CAPTCHA Screenshot Example Blogging Terms Glossary
59. Content Marketing
Creating high-quality content that’s designed to attract readers who could algeria phone number material become a customer of your business. Content marketing is often used to support your sales funnel to answer key questions & objections, educate prospects, eliminate doubts, and provide genuine value to build meaningful relationships with your potential customers. Check out my guide to developing a smart content marketing strategy here.
60. Content Syndication
Syndication is the practice of having your blog content posted on another site after it’s been first published on your own blog. Content syndication can take the form of a simple link, thumbnail, snippet, or even a run of your entire blog post (with a link back to your original article on your blog).
61. Content Upgrade
An incentive is given to blog readers in exchange for signing up to join your email list. Content upgrades are directly related to the topic discussed in a particular article and usually take the form of a free course, template, worksheet, or other downloadable asset that furthers the education on the topic at hand.
For example, the content upgrade I promote in both my guides about how to write a blog post and how to outline a blog post is my copy/paste blog post template for starting out your own winning blog writing process:
Blog Post Template Screenshot Example in Content Upgrade Blogging Terms
62. Conversion Rate
The percentage of visitors on your blog who converted into completing a particular success metric. An example of a conversion rate could be the percentage of readers who joined your email list after reading a particular blog post—or the effectiveness of your blogger outreach campaign (to lead to new guest blogging opportunities, partnerships, or otherwise).