Mobile-Friendliness: A vast majority of Google
Posted: Mon Jun 16, 2025 7:56 am
Strong, Clear Call-to-Actions (CTAs): Tell users exactly what you want them to do. "Shop Now," "Get a Free Quote," "Download Ebook," "Book a Demo" – choose the CTA that aligns with your conversion goal.
Utilize Responsive Search Ads (RSAs): RSAs allow you to provide multiple headlines and descriptions, and Google's AI will automatically test and combine them to show the most relevant variations to different users. Provide a wide variety of assets to give the algorithm more options to optimize.
Leverage Ad Assets (Extensions): Ad extensions are crucial for increasing your ad's visibility, providing more information, and giving users more reasons to click. Implement as many paytm database relevant extensions as possible: sitelinks, callout extensions, structured snippets, price extensions, call extensions, lead form extensions, and image extensions.
Optimize Your Landing Page Experience
Relevance is King: Your landing page must be a direct continuation of your ad's promise. If your ad promises a "20% off red running shoes," the landing page should immediately showcase those red running shoes with the 20% discount clearly visible.
Fast Loading Speed: Page load speed is a critical factor for both user experience and Quality Score. Use tools like Google's PageSpeed Insights to identify and fix issues slowing down your page. Every millisecond counts.
searches happen on mobile devices. Ensure your landing page is fully responsive, easy to navigate, and looks great on all screen sizes.
Clear and Easy Navigation: Users should be able to quickly find the information they need and complete the desired action (e.g., make a purchase, fill out a form). Avoid clutter and unnecessary distractions.
Trust Signals: Include elements that build trust: customer testimonials, security badges, privacy policy links, clear contact information, and recognizable branding.
Utilize Responsive Search Ads (RSAs): RSAs allow you to provide multiple headlines and descriptions, and Google's AI will automatically test and combine them to show the most relevant variations to different users. Provide a wide variety of assets to give the algorithm more options to optimize.
Leverage Ad Assets (Extensions): Ad extensions are crucial for increasing your ad's visibility, providing more information, and giving users more reasons to click. Implement as many paytm database relevant extensions as possible: sitelinks, callout extensions, structured snippets, price extensions, call extensions, lead form extensions, and image extensions.
Optimize Your Landing Page Experience
Relevance is King: Your landing page must be a direct continuation of your ad's promise. If your ad promises a "20% off red running shoes," the landing page should immediately showcase those red running shoes with the 20% discount clearly visible.
Fast Loading Speed: Page load speed is a critical factor for both user experience and Quality Score. Use tools like Google's PageSpeed Insights to identify and fix issues slowing down your page. Every millisecond counts.
searches happen on mobile devices. Ensure your landing page is fully responsive, easy to navigate, and looks great on all screen sizes.
Clear and Easy Navigation: Users should be able to quickly find the information they need and complete the desired action (e.g., make a purchase, fill out a form). Avoid clutter and unnecessary distractions.
Trust Signals: Include elements that build trust: customer testimonials, security badges, privacy policy links, clear contact information, and recognizable branding.