6 Things to Check Before Sending Your SMS Marketing Campaign
Posted: Tue Dec 24, 2024 5:28 am
What is an SMS campaign?
Why do an SMS campaign?
The advantages of an SMS campaign
How to make a successful SMS campaign? 6 questions to ask yourself
What to do after sending your SMS campaign?
Examples of SMS marketing campaigns
Launching an SMS campaign: mistakes to absolutely avoid
Esendex conducted a survey of 5,000 consumers, including 500 French people, on their expectations regarding customer service in companies. According to this study, 79% of French respondents read messages received by SMS or WhatsApp , while only 32% read emails. With an average SMS opening rate of up to 98%, it is therefore not surprising that text messages are an essential means of communication for many companies. However, even the most experienced marketers say that, regardless of the number of SMS messages to send, there are elements to take into account to obtain good results. If you do not know how to run a successful SMS campaign, SMS Envoi shares 6 elements to check to achieve the objectives you have set for yourself. Make text messages a powerful marketing lever!
What is an SMS campaign?
An SMS campaign can be defined as a set of text messages sent to aargentina phone number database group of recipients. This mobile communication method is particularly powerful for conveying essential information quickly and efficiently.
Nowadays, the mobile phone has become an important part of our daily lives. We spend time using it, whether it is to communicate with our loved ones, connect on social networks or manage our professional tasks. This is why SMS campaigns are effective strategies for businesses. They are assured that their messages will be seen and read by the recipients.
More information about our SMS campaign creation solutions .
Why do an SMS campaign?
Launching an SMS campaign is not done without a specific goal. Promoting products or services, engaging and retaining users, informing, collecting data, improving customer service… The reasons can be diverse and varied.
SMS is a multifunctional channel, since it can be used to:
promotions and special offers (discount offers, flash sales, seasonal promotions);
transactional alerts and communications (security alerts, delivery notifications, password update reminders);
messages to boost engagement and loyalty (thank you messages, satisfaction surveys);
customer service (technical assistance, answering customer questions, following up on requests);
appointment confirmations and reminders (in the medical, catering, wellness sectors);
invitations to events;
educational content (tutorial, tips and tricks)
updates (policy changes, schedule changes, technical updates), etc.
Creating an SMS marketing campaign is a beneficial operation for companies from various sectors. Here are some examples of sectors that can benefit from this communication strategy:
retail (promotions, flash sales, stock notifications);
health (appointment reminders, notifications regarding medication availability);
banking and financial services (security alerts, payment notifications);
tourism (booking confirmations, last minute promotions);
catering (reservation reminders, special offers);
education (registration reminders, urgent communications);
real estate (visit notifications, SMS presentations of real estate properties)…
The advantages of an SMS campaign
An SMS sending campaign has many advantages for all types of professionals.
Exceptional opening rates
With an opening rate of 98%, SMS is undoubtedly an asset for all companies wishing to be as close as possible to their target audience.
Communication rapide
By launching an SMS campaign , you are sure to transmit your information quickly to your customers or prospects, even if you have thousands of recipients to contact.
Universal accessibility
You don't need a smartphone to receive SMS. Text messages can be received on any phone.
Engagement client
Another advantage of professional SMS is that it encourages the recipient to respond quickly. A text message is quick to read and if you clearly express what you expect from the recipient, you increase the chances of a response.
Affordable cost
An SMS campaign is a marketing operation accessible to all professionals, because its prices are particularly affordable.
Discover all the benefits of SMS marketing .
Respect for consumer preferences
Consumers want personalized, relevant and concise communications, which is why SMS is a popular channel.
Omnichannel strategy
Combined with business email, WhatsApp, and other communication channels, SMS fits perfectly into an omnichannel marketing strategy . It’s a way to deliver a consistent customer experience and gain a real competitive advantage.
How to make a successful SMS campaign? 6 questions to ask yourself
Have you defined your goals correctly?
Are you sending your messages to the right person at the right time?
Is your message compelling enough?
Is your call to action clear enough?
Have you tested the message?
Have you paid attention to the current legislation?
1. Have you defined your goals correctly?
By asking yourself this question, you determine the direction to take to make an SMS campaign . Because this marketing operation cannot be improvised! By clearly defining your objectives, you can:
target a specific audience;
choose an appropriate message;
analyze the results in the most relevant way possible;
adjust your strategy along the way to achieve optimal results.
How do you know if your SMS campaign worked or not without setting a goal? You risk wasting time and resources.
2. Are you sending your messages to the right person at the right time?
Although SMS is a simple, fast and easy-to-use tool, it is necessary to spend some time planning your campaign. Here are some things to consider:
Recipients. Make sure you have segmented your database properly so that your SMS messages are sent to the right people. Accurate segmentation can also help you personalize your messages, which can increase engagement and conversion rates;
The time you send your SMS, because timing can make all the difference. If you want to promote a drink delivery, you could, for example, send SMS the day before a big sports match on TV. This is the opportune time when people are thinking about stocking their fridges.
That’s why we recommend analyzing your audience’s habits. This will give you a better understanding of customer preferences and behaviors. It’s also a way to optimize the timing of your mailings to maximize reading and response rates.
3. Is your message convincing enough?
Esendex research found that 65% of French consumers surveyed receive SMS messages from businesses every day. With an SMS open rate of 98%, whether or not your customers will open your messages shouldn’t be a big concern. Instead, you should focus on how your message can stand out and generate interest.
In addition to proofreading for typos, spelling, and grammar mistakes, prioritize content that provides real value to your customers. Proofread your message with the following in mind:
Relevance. Is this a topic that your customers would be interested in?
Simplicity. Are your messages easy to read and understand?
adequacy. Is your message appropriate for your audience?
Uniqueness. From tone to branding to personalization, what sets your message apart from others?
You only have 160 characters, so make good use of them! Here are some additional tips for creating an impactful professional SMS campaign .
4. Is your call to action clear enough?
In most cases, the SMS messages you send to your customers are intended to redirect them to a site or page on your website. Due to the length of these types of messages, consumers tend to read them in one glance. You only have a few seconds to grab their attention and convince them to click on the link.
It is essential to make SMS campaigns whose messages include a well-defined call-to-action (CTA). This must be easily identifiable and clearly indicate what your target must do to obtain the product or service offered.
5. Have you tested the message?
It’s important to do a test before sending your message to your customers. To do this, send the SMS to your own phone or your colleagues’ phone and view it on as many different devices as possible (Apple, Android, etc.). This will allow you to preview your message and test the links to make sure everything is in order.
This is also the time to check that all redirect pages are configured correctly for mobile.
6. Have you paid attention to the legislation in force?
It is essential to ensure that your SMS campaign complies with all applicable regulations, including the GDPR (General Data Protection Regulation). You are required to have an opt-in customer file. That is, you must obtain explicit consent from recipients before sending your messages.
Additionally, each message should include an easily identifiable unsubscribe option, such as STOP SMS, so recipients can quickly unsubscribe from your mailing list if they wish.
It is also prohibited to send commercial SMS messages between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays.
What to do after sending your SMS campaign?
What happens after you send an SMS is just as important, if not more so, than the steps that preceded it. Once your SMS campaign is launched, you need to track and analyze the results. This data will form the basis of your future campaigns and help you continually improve.
You can also follow up with customers who responded or clicked on a link. Don’t forget about these individuals! You have the option to send them another SMS campaign or reach out to them individually to see how you can help them. This is an opportunity to personalize your responses.
What performance indicators will I track to assess the success of this campaign?
Do I have a plan to analyze the results and adjust my future campaigns accordingly?
How will I collect feedback from recipients?
How will I use this feedback to improve my next campaigns?
Examples of SMS marketing campaigns
E-commerce sector
An online women's clothing store wants to:
increase sales during summer sales;
retain existing customers;
sell remaining items from the previous collection.
She opts for an SMS campaign to quickly get in touch with customers by offering them exclusive offers.
Here's an example of a marketing SMS she could send:
Summer sale at [Store Name]! -50% on the entire spring collection with the code ETE50. Offer valid until Sunday! Shop here [link].
The company will segment its database and send this message to customers who have made purchases in the last 6 months. It chooses to launch its SMS campaign on Friday morning to capture the target's attention before the weekend.
Catering sector
A restaurant wants to:
increase bookings for special evenings;
retain regular customers;
promote a new seasonal menu.
Here is an example of a marketing SMS he could send:
Special evening at [Restaurant Name]! Autumn menu + free aperitif. Offer valid this weekend! Book here [link]
The restaurant will segment its database and send this message to loyal customers who have visited the restaurant more than three times in the past year. It will also target new customers who visited the restaurant for the first time in the past month.
He chose to send his campaign on Wednesday morning to give people time to plan their activities for the upcoming weekend.
Financial services sector
A bank's objectives are to:
promote a new savings account with an attractive interest rate;
encourage customers to use the mobile application;
inform customers about the benefits of the loyalty program.
Here is an example of a text message that could be sent:
New savings account at [Bank Name]! Enjoy 3% interest on your savings. Open your account now via our app [link].
The bank will target customers who do not yet have a savings account. It decides to send the SMS on Monday morning, because people are often more available at the beginning of the week to receive information about financial services.
Launching an SMS campaign: mistakes to absolutely avoid
Why do an SMS campaign?
The advantages of an SMS campaign
How to make a successful SMS campaign? 6 questions to ask yourself
What to do after sending your SMS campaign?
Examples of SMS marketing campaigns
Launching an SMS campaign: mistakes to absolutely avoid
Esendex conducted a survey of 5,000 consumers, including 500 French people, on their expectations regarding customer service in companies. According to this study, 79% of French respondents read messages received by SMS or WhatsApp , while only 32% read emails. With an average SMS opening rate of up to 98%, it is therefore not surprising that text messages are an essential means of communication for many companies. However, even the most experienced marketers say that, regardless of the number of SMS messages to send, there are elements to take into account to obtain good results. If you do not know how to run a successful SMS campaign, SMS Envoi shares 6 elements to check to achieve the objectives you have set for yourself. Make text messages a powerful marketing lever!
What is an SMS campaign?
An SMS campaign can be defined as a set of text messages sent to aargentina phone number database group of recipients. This mobile communication method is particularly powerful for conveying essential information quickly and efficiently.
Nowadays, the mobile phone has become an important part of our daily lives. We spend time using it, whether it is to communicate with our loved ones, connect on social networks or manage our professional tasks. This is why SMS campaigns are effective strategies for businesses. They are assured that their messages will be seen and read by the recipients.
More information about our SMS campaign creation solutions .
Why do an SMS campaign?
Launching an SMS campaign is not done without a specific goal. Promoting products or services, engaging and retaining users, informing, collecting data, improving customer service… The reasons can be diverse and varied.
SMS is a multifunctional channel, since it can be used to:
promotions and special offers (discount offers, flash sales, seasonal promotions);
transactional alerts and communications (security alerts, delivery notifications, password update reminders);
messages to boost engagement and loyalty (thank you messages, satisfaction surveys);
customer service (technical assistance, answering customer questions, following up on requests);
appointment confirmations and reminders (in the medical, catering, wellness sectors);
invitations to events;
educational content (tutorial, tips and tricks)
updates (policy changes, schedule changes, technical updates), etc.
Creating an SMS marketing campaign is a beneficial operation for companies from various sectors. Here are some examples of sectors that can benefit from this communication strategy:
retail (promotions, flash sales, stock notifications);
health (appointment reminders, notifications regarding medication availability);
banking and financial services (security alerts, payment notifications);
tourism (booking confirmations, last minute promotions);
catering (reservation reminders, special offers);
education (registration reminders, urgent communications);
real estate (visit notifications, SMS presentations of real estate properties)…
The advantages of an SMS campaign
An SMS sending campaign has many advantages for all types of professionals.
Exceptional opening rates
With an opening rate of 98%, SMS is undoubtedly an asset for all companies wishing to be as close as possible to their target audience.
Communication rapide
By launching an SMS campaign , you are sure to transmit your information quickly to your customers or prospects, even if you have thousands of recipients to contact.
Universal accessibility
You don't need a smartphone to receive SMS. Text messages can be received on any phone.
Engagement client
Another advantage of professional SMS is that it encourages the recipient to respond quickly. A text message is quick to read and if you clearly express what you expect from the recipient, you increase the chances of a response.
Affordable cost
An SMS campaign is a marketing operation accessible to all professionals, because its prices are particularly affordable.
Discover all the benefits of SMS marketing .
Respect for consumer preferences
Consumers want personalized, relevant and concise communications, which is why SMS is a popular channel.
Omnichannel strategy
Combined with business email, WhatsApp, and other communication channels, SMS fits perfectly into an omnichannel marketing strategy . It’s a way to deliver a consistent customer experience and gain a real competitive advantage.
How to make a successful SMS campaign? 6 questions to ask yourself
Have you defined your goals correctly?
Are you sending your messages to the right person at the right time?
Is your message compelling enough?
Is your call to action clear enough?
Have you tested the message?
Have you paid attention to the current legislation?
1. Have you defined your goals correctly?
By asking yourself this question, you determine the direction to take to make an SMS campaign . Because this marketing operation cannot be improvised! By clearly defining your objectives, you can:
target a specific audience;
choose an appropriate message;
analyze the results in the most relevant way possible;
adjust your strategy along the way to achieve optimal results.
How do you know if your SMS campaign worked or not without setting a goal? You risk wasting time and resources.
2. Are you sending your messages to the right person at the right time?
Although SMS is a simple, fast and easy-to-use tool, it is necessary to spend some time planning your campaign. Here are some things to consider:
Recipients. Make sure you have segmented your database properly so that your SMS messages are sent to the right people. Accurate segmentation can also help you personalize your messages, which can increase engagement and conversion rates;
The time you send your SMS, because timing can make all the difference. If you want to promote a drink delivery, you could, for example, send SMS the day before a big sports match on TV. This is the opportune time when people are thinking about stocking their fridges.
That’s why we recommend analyzing your audience’s habits. This will give you a better understanding of customer preferences and behaviors. It’s also a way to optimize the timing of your mailings to maximize reading and response rates.
3. Is your message convincing enough?
Esendex research found that 65% of French consumers surveyed receive SMS messages from businesses every day. With an SMS open rate of 98%, whether or not your customers will open your messages shouldn’t be a big concern. Instead, you should focus on how your message can stand out and generate interest.
In addition to proofreading for typos, spelling, and grammar mistakes, prioritize content that provides real value to your customers. Proofread your message with the following in mind:
Relevance. Is this a topic that your customers would be interested in?
Simplicity. Are your messages easy to read and understand?
adequacy. Is your message appropriate for your audience?
Uniqueness. From tone to branding to personalization, what sets your message apart from others?
You only have 160 characters, so make good use of them! Here are some additional tips for creating an impactful professional SMS campaign .
4. Is your call to action clear enough?
In most cases, the SMS messages you send to your customers are intended to redirect them to a site or page on your website. Due to the length of these types of messages, consumers tend to read them in one glance. You only have a few seconds to grab their attention and convince them to click on the link.
It is essential to make SMS campaigns whose messages include a well-defined call-to-action (CTA). This must be easily identifiable and clearly indicate what your target must do to obtain the product or service offered.
5. Have you tested the message?
It’s important to do a test before sending your message to your customers. To do this, send the SMS to your own phone or your colleagues’ phone and view it on as many different devices as possible (Apple, Android, etc.). This will allow you to preview your message and test the links to make sure everything is in order.
This is also the time to check that all redirect pages are configured correctly for mobile.
6. Have you paid attention to the legislation in force?
It is essential to ensure that your SMS campaign complies with all applicable regulations, including the GDPR (General Data Protection Regulation). You are required to have an opt-in customer file. That is, you must obtain explicit consent from recipients before sending your messages.
Additionally, each message should include an easily identifiable unsubscribe option, such as STOP SMS, so recipients can quickly unsubscribe from your mailing list if they wish.
It is also prohibited to send commercial SMS messages between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays.
What to do after sending your SMS campaign?
What happens after you send an SMS is just as important, if not more so, than the steps that preceded it. Once your SMS campaign is launched, you need to track and analyze the results. This data will form the basis of your future campaigns and help you continually improve.
You can also follow up with customers who responded or clicked on a link. Don’t forget about these individuals! You have the option to send them another SMS campaign or reach out to them individually to see how you can help them. This is an opportunity to personalize your responses.
What performance indicators will I track to assess the success of this campaign?
Do I have a plan to analyze the results and adjust my future campaigns accordingly?
How will I collect feedback from recipients?
How will I use this feedback to improve my next campaigns?
Examples of SMS marketing campaigns
E-commerce sector
An online women's clothing store wants to:
increase sales during summer sales;
retain existing customers;
sell remaining items from the previous collection.
She opts for an SMS campaign to quickly get in touch with customers by offering them exclusive offers.
Here's an example of a marketing SMS she could send:
Summer sale at [Store Name]! -50% on the entire spring collection with the code ETE50. Offer valid until Sunday! Shop here [link].
The company will segment its database and send this message to customers who have made purchases in the last 6 months. It chooses to launch its SMS campaign on Friday morning to capture the target's attention before the weekend.
Catering sector
A restaurant wants to:
increase bookings for special evenings;
retain regular customers;
promote a new seasonal menu.
Here is an example of a marketing SMS he could send:
Special evening at [Restaurant Name]! Autumn menu + free aperitif. Offer valid this weekend! Book here [link]
The restaurant will segment its database and send this message to loyal customers who have visited the restaurant more than three times in the past year. It will also target new customers who visited the restaurant for the first time in the past month.
He chose to send his campaign on Wednesday morning to give people time to plan their activities for the upcoming weekend.
Financial services sector
A bank's objectives are to:
promote a new savings account with an attractive interest rate;
encourage customers to use the mobile application;
inform customers about the benefits of the loyalty program.
Here is an example of a text message that could be sent:
New savings account at [Bank Name]! Enjoy 3% interest on your savings. Open your account now via our app [link].
The bank will target customers who do not yet have a savings account. It decides to send the SMS on Monday morning, because people are often more available at the beginning of the week to receive information about financial services.
Launching an SMS campaign: mistakes to absolutely avoid