3. 3. Critical thinking
In SEO, you need to approach things analytically (not just follow templates or routines). Let’s break down five sub-skills that make critical thinking valuable and explore how each of them can help.
Analysis of
data to identify underperforming pages. You can then make data-driven adjustments to improve your rankings.
decision making
You choose between opposing strategies, such as focusing on accounting directors email lists improving content or acquiring backlinks. The choice should be based on current needs and long-term goals.
Evaluation of
You evaluate the effectiveness of a recent SEO strategy. That is, you compare past and current rankings, bounce rates, and conversion rates.
Troubleshooting
Sometimes, you need to resolve a sudden drop in traffic. To do this, you need to diagnose possible causes such as broken links or recent algorithm changes and implement solutions.
Reasoning
Finally, you should be able to justify why a particular strategy, such as improving page load time, can improve user engagement and SEO performance.
4. 4. Link building
It may sound a bit cliché, but it’s the cornerstone of SEO. Quality backlinks signal to search engines that your content is reputable and worth promoting. As an SEO expert, you should know (and ideally have experience with) the main link building techniques.
Guest blogging: Writing articles for reputable sites in exchange for a backlink to your site.
Content Promotion: Share valuable content on social media or via email to encourage natural links.
Broken Link Building – Finding broken links on other sites and offering your content as a replacement.
Linking to Resources: Creating high-quality resources (such as guides or infographics) that other sites will want to link to as references.
HARO (Help A Reporter Out): Responding to media outlets' requests for expert opinions, often earning a backlink in return.