The percentage of unique openers who clicked a link
Posted: Wed May 21, 2025 6:52 am
This data reveals how subscribers interact with your brand and what they're looking for.
Website Browse History: Which destinations, tour packages, or types of accommodations have they viewed? This is a goldmine for retargeting and personalized recommendations.
Search Queries: What terms did they use on your website's search bar? This provides direct insight into their immediate interests.
Past Purchases/Bookings: What trips have they booked in the past? This informs future recommendations, upselling opportunities (e.g., travel insurance, excursions), and cross-selling (e.g., a similar destination or experience).
Abandoned Carts/Bookings: If a user started thailand email list a booking but didn't complete it, this is a prime opportunity for a targeted email reminder, perhaps with an incentive or offer of assistance.
Email Engagement Metrics:
Open Rate: How many people opened your email? This indicates the effectiveness of your subject lines and sender reputation.
Click-Through Rate (CTR): How many people clicked on a link within the email? This shows how engaging your content and calls to action (CTAs) are.
Click-to-Open Rate (CTOR): This helps gauge the effectiveness of your email content after it's opened.
Conversion Rate: How many people completed the desired action (e.g., made a booking, filled out a form) after clicking through from an email? This is the ultimate measure of campaign success.
Unsubscribe Rate: How many people opted out? A high rate might indicate irrelevant content or excessive sending frequency.
Bounce Rate (Hard & Soft): The percentage of emails that failed to deliver. High bounce rates can indicate issues with list quality or sender reputation.
Forward/Share Rate: How often are your emails shared? This indicates highly valuable or engaging content.
Purchase & Transactional Data
Beyond just what they bought, this data offers deeper insights.
Website Browse History: Which destinations, tour packages, or types of accommodations have they viewed? This is a goldmine for retargeting and personalized recommendations.
Search Queries: What terms did they use on your website's search bar? This provides direct insight into their immediate interests.
Past Purchases/Bookings: What trips have they booked in the past? This informs future recommendations, upselling opportunities (e.g., travel insurance, excursions), and cross-selling (e.g., a similar destination or experience).
Abandoned Carts/Bookings: If a user started thailand email list a booking but didn't complete it, this is a prime opportunity for a targeted email reminder, perhaps with an incentive or offer of assistance.
Email Engagement Metrics:
Open Rate: How many people opened your email? This indicates the effectiveness of your subject lines and sender reputation.
Click-Through Rate (CTR): How many people clicked on a link within the email? This shows how engaging your content and calls to action (CTAs) are.
Click-to-Open Rate (CTOR): This helps gauge the effectiveness of your email content after it's opened.
Conversion Rate: How many people completed the desired action (e.g., made a booking, filled out a form) after clicking through from an email? This is the ultimate measure of campaign success.
Unsubscribe Rate: How many people opted out? A high rate might indicate irrelevant content or excessive sending frequency.
Bounce Rate (Hard & Soft): The percentage of emails that failed to deliver. High bounce rates can indicate issues with list quality or sender reputation.
Forward/Share Rate: How often are your emails shared? This indicates highly valuable or engaging content.
Purchase & Transactional Data
Beyond just what they bought, this data offers deeper insights.