For companies with loyalty programs this data is gold
Posted: Wed May 21, 2025 6:52 am
Average Order Value (AOV): How much do they typically spend on a trip? This helps in segmenting for premium vs. budget offers.
Booking Frequency: How often do they travel or book with you? This helps determine the optimal timing for re-engagement campaigns.
Last Booking Date: Critical for reminding past customers about their next adventure or recognizing loyalty.
Destination/Product Category Purchased: Reinforces their preferences for future offers.
Feedback & Reviews: Post-trip surveys and reviews provide invaluable qualitative data on customer satisfaction and areas for improvement, which can then inform future marketing and product development.
Loyalty Program Data
Tier Status: Tailor exclusive offers, early taiwan email list access to deals, or personalized concierge services based on their loyalty level.
Points Accumulated/Redeemed: Incentivize further engagement or purchases.
Loyalty Member Preferences: Specific perks or types of rewards they prefer.
Interaction & Source Data
Understanding how subscribers joined your list and how they interact with other channels.
Lead Source: Did they sign up via your website, social media, a specific landing page, or during a booking? This helps optimize lead generation efforts.
Device Usage: Are they primarily opening emails on mobile, desktop, or tablet? This informs email design and mobile optimization.
Customer Service Interactions: Any issues or queries they've had can inform follow-up emails, demonstrating attentive service.
Leveraging Data for Impact:
Hyper-Personalization: Move beyond just using a first name. Use data to recommend specific destinations, activities, or travel styles relevant to each individual.
Dynamic Content: Automatically populate emails with images and offers that change based on the recipient's data.
Booking Frequency: How often do they travel or book with you? This helps determine the optimal timing for re-engagement campaigns.
Last Booking Date: Critical for reminding past customers about their next adventure or recognizing loyalty.
Destination/Product Category Purchased: Reinforces their preferences for future offers.
Feedback & Reviews: Post-trip surveys and reviews provide invaluable qualitative data on customer satisfaction and areas for improvement, which can then inform future marketing and product development.
Loyalty Program Data
Tier Status: Tailor exclusive offers, early taiwan email list access to deals, or personalized concierge services based on their loyalty level.
Points Accumulated/Redeemed: Incentivize further engagement or purchases.
Loyalty Member Preferences: Specific perks or types of rewards they prefer.
Interaction & Source Data
Understanding how subscribers joined your list and how they interact with other channels.
Lead Source: Did they sign up via your website, social media, a specific landing page, or during a booking? This helps optimize lead generation efforts.
Device Usage: Are they primarily opening emails on mobile, desktop, or tablet? This informs email design and mobile optimization.
Customer Service Interactions: Any issues or queries they've had can inform follow-up emails, demonstrating attentive service.
Leveraging Data for Impact:
Hyper-Personalization: Move beyond just using a first name. Use data to recommend specific destinations, activities, or travel styles relevant to each individual.
Dynamic Content: Automatically populate emails with images and offers that change based on the recipient's data.