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Why Data Quality Matters:

Posted: Tue May 20, 2025 7:27 am
by sumona
Increased Bounce Rates: Invalid or non-existent email addresses or phone numbers cause bounce backs, which email servers and telecom providers penalize.

Reduced Engagement: Incorrect contact info leads to fewer opens, clicks, and responses.

Wasted Resources: Sending messages to invalid contacts wastes money and time.

Damage to Sender Reputation: High bounce rates and spam complaints can get your brazil mobile phone number list campaigns blacklisted.

How to Avoid This Mistake:
Regularly use email and phone verification tools to validate contacts before adding them to your list.

Implement real-time validation when collecting contacts through forms to reduce invalid entries.

Periodically clean your database by removing bounced, unsubscribed, or inactive contacts.