organization stand for and where you want to go
Posted: Mon Dec 23, 2024 9:07 am
How do you be authentic without real footage?
For many young people, it is not always about what is 'real' or 'true', it is about what they experience as credible. Authenticity is extra important when the boundaries between real and fake blur, but you can also communicate an authentic story without 'real' (image) material. What do I mean by that? For example, watch the video below from Airbnb: an animation based on an anecdote. Not a 'real' story, but a symbolic story that shows what Airbnb wants to stand for.
Young people find it important that what companies do matches what they stand for. This is in line with how they think about their own identity: online identities are manually constructed and distorted. There are few boundaries and rules. Often the online 'me' is the better, more interesting and better looking version of the offline 'me', but it is the 'me' that most closely matches their desired self-image.
So as an organization, don't worry about retouching a photo or exaggerating a story. Above all, make sure that story matches what you as an
3. Media use: ensure connection in the future
As we say in the intro: a changing world requires a flexible mentality and adaptability. If there is one group with a flexible mentality, it is young people. The period from 12 to 25 years can be summarized how to get email database for free with the term 'progressive insight'. This also applies to their media use. Their life revolves around experimenting and pushing boundaries, also online. Young people are often early adopters here , see for example Facebook (students) and Snapchat (teenagers).
Do you want to know what could be the next big thing in media online? Then make sure you connect with the ongoing evolution in media use by young people. You don't have to jump on a trend right away. Make sure you know that, and why, a new medium is popular.
You don't have to jump on a trend right away.
Connecting to tomorrow's media usage
Actively explore the possibilities of new platforms and apps for your company (see Walisnaps as an example ) and preferably involve young people in this. For example, set up an internal experimental lab, let people spend 20% of their time on Research & Development, or look for an agency that can help you with this. Do it in any case, and in a form that suits your organization. Only in this way can you guarantee connection with the media use of tomorrow.
For many young people, it is not always about what is 'real' or 'true', it is about what they experience as credible. Authenticity is extra important when the boundaries between real and fake blur, but you can also communicate an authentic story without 'real' (image) material. What do I mean by that? For example, watch the video below from Airbnb: an animation based on an anecdote. Not a 'real' story, but a symbolic story that shows what Airbnb wants to stand for.
Young people find it important that what companies do matches what they stand for. This is in line with how they think about their own identity: online identities are manually constructed and distorted. There are few boundaries and rules. Often the online 'me' is the better, more interesting and better looking version of the offline 'me', but it is the 'me' that most closely matches their desired self-image.
So as an organization, don't worry about retouching a photo or exaggerating a story. Above all, make sure that story matches what you as an
3. Media use: ensure connection in the future
As we say in the intro: a changing world requires a flexible mentality and adaptability. If there is one group with a flexible mentality, it is young people. The period from 12 to 25 years can be summarized how to get email database for free with the term 'progressive insight'. This also applies to their media use. Their life revolves around experimenting and pushing boundaries, also online. Young people are often early adopters here , see for example Facebook (students) and Snapchat (teenagers).
Do you want to know what could be the next big thing in media online? Then make sure you connect with the ongoing evolution in media use by young people. You don't have to jump on a trend right away. Make sure you know that, and why, a new medium is popular.
You don't have to jump on a trend right away.
Connecting to tomorrow's media usage
Actively explore the possibilities of new platforms and apps for your company (see Walisnaps as an example ) and preferably involve young people in this. For example, set up an internal experimental lab, let people spend 20% of their time on Research & Development, or look for an agency that can help you with this. Do it in any case, and in a form that suits your organization. Only in this way can you guarantee connection with the media use of tomorrow.